Todd Morgano | March 25, 2024
Editor’s Note: ctrl/shift is Falls & Co.’s video and blog series that provides perspective and insights to help business and civic leaders manage emerging issues that have the potential to impact their organizations, their people, and their communities.
Artificial intelligence has made astounding advances during the past year, with generative AI ushering in a new era of possibilities and risks. From ChatGPT's viral success to Stable Diffusion's awe-inspiring image generation, AI tools, including artificial intelligence tools for business - have captured the world's imagination. However, as businesses race to capitalize on AI's potential rewards, we also must carefully navigate emerging perils and maintain human oversight.
AI is here to stay. To help harness its power and manage risks, companies should establish clear AI governance principles, such as:
By taking a proactive, principles-based approach, companies can reap AI's innovative potential while protecting stakeholder interests.
Does your marketing and communications team need guidance on leveraging AI capabilities responsibly? Or are you concerned about potential reputation risks from AI issues like hallucinations, data exploitation or social biases? Falls & Co. has you covered. Reach out to connect with Todd Morgano, SVP, our AI subject matter expert.
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ctrl/shift: Business and Cybersecurity ... It’s About Protecting Your Reputation with All Stakeholders
Todd Morgano
Todd Morgano is a senior vice president with Falls & Co. He leads a variety of integrated marketing initiatives and helps companies develop strategies to reach their customers and clients across multiple platforms and channels.