JOIN THE TEAM

Falls & Co. is an equal opportunity employer. It is our policy to seek and employ qualified employees and to provide equal treatment and opportunity for advancement. Diversity of thought and expertise are recognized and welcomed here. In fact, we want you to bring your personal brand. It’s your uniqueness that sets us apart and helps Falls & Co. create an award-winning employee experience, or human experience as we like to call it. Check out the openings below and tell us about yourself.

The Assistant to the President is expected to provide flawless, confidential support to the President/CEO of the Firm. The role requires a professional with a real passion for organizing others and making their days run smoothly. The ideal candidate is self-motivated and capable of managing their work load and prioritizing tasks in a fast-paced environment. Most importantly, the individual is detailed oriented and reliable. 

Falls & Co. is a rapidly growing strategic advertising, communications, digital and marketing firm that crafts world-class marketing solutions based on research-driven insight and seasoned expertise to clients locally, regionally, nationally and internationally. 

Key Responsibilities/Accountabilities:

The mix of duties will vary depending on the agenda of the President/CEO, but will generally include: 

  • Serving as a positive, administrative “ambassador” for the President/CEO in all assigned duties. 
  • Handling the President/CEO’s extremely active schedule by maintaining an organized and up to date calendar. Resolve meeting conflicts efficiently, while prioritizing the needs of multiple stakeholders. 
  • Coordinating executive communications, including taking calls, responding to emails and interfacing with clients and colleagues, ensuring professional and timely responses to all parties.
  • Coordinating travel arrangements for the President/CEO and provides relevant background information in advance.
  • Assisting with the preparation and distribution of presentations, documents, reports and other materials as needed ensuring a consistent, accurate and professional product. 
  • Providing assistance with special events, and provides back-up receptionist duties.
  • Partnering with internal Accounting/Operations team to reconcile various monthly invoices and credit card statements.
  • May be asked to perform general office tasks such as ordering office supplies, making arrangements for on-site client lunches and managing vendor accounts.
  • Supporting the President /CEO in ad-hoc special projects and other administrative duties as needed.

Qualifications:

  • High school diploma or equivalent work experience.
  • Minimum of five to seven years of administrative experience with at least five years working with Executive Leadership 
  • Significant experience working as a trusted partner in the “need to know” confidentiality circle, handling sensitive information and assignments where sound professional judgement and discretion are required. 
  • Ability to self-manage, independently prioritize, solve problems, and effectively handle multiple tasks and projects simultaneously, while taking direction as needed.
  • Demonstrated ability to manage multiple details accurately, on time and under pressure is required.
  • Demonstrated proficiency in Microsoft Office Applications (Word, Outlook, Excel and PowerPoint). 
  • Flexibility and adaptability, including a willingness to undertake both mundane and high-profile tasks with enthusiasm and energy. 
  • Excellent verbal and written communications skills.

Position Overview 

Falls is looking for a content strategist to help our clients tell compelling stories that inspire action. Reporting to the Vice President, Integrated Strategy, the Content Strategist plans, creates, publishes and measures impactful content across paid, owned and earned media. Coordinating effectively across internal and client teams, the successful candidate audits existing content, leverages research and digital tools to identify opportunities to break through, briefs creative teams on content objectives and insights, and governs all processes essential to the development, optimization, approval, publication and ongoing management of quality content. Experience with B2B and B2C clients across a variety of industries is essential.

Falls is a rapidly growing team of public relations specialists, writers, branding specialists, content marketers, strategists, technologists and designers who craft world-class marketing solutions based on research driven insight and seasoned expertise.

Responsibilities

Client onboarding

  • Quickly onboards new clients and identifies/defines key brand and product differentiators through research and client interviews
  • Understands client business metrics, platforms, key audience segments, and how content can drive business results
  • Educates clients on content and platform best practices and process

Platform/content audits

  • Maps and audits existing content
  • Evaluates technical and UX drivers of content performance
  • Conducts competitor/gap analyses
  • Determines necessary actions (deletion, enhancement, migration)
  • Recommends/roadmaps new functionality and platforms
  • Translates opportunities into clear, actionable strategies and tactics
  • Creates wireframes, site maps, process maps, and other artifacts to describe content opportunities, intended user experience and project requirements. 

SEO research/planning

  • Leverages digital tools, website metrics and keyword reporting to understand how audiences are finding information, what content is currently resonating, and why
  • Maps brand and product messaging to keyword strategies and content best practices to improve traffic, engagement, and conversion
  • Creates calendars to govern development and distribution of timely content
  • Offers guidance to creative teams on keyword optimization

Content development

  • Builds brand and product message matrices, style guides and voice principles
  • Develops strategies to drive leads, engagement, conversion, and retention
  • Presents strategies to clients for approval
  • Establishes clear roles and responsibilities for project teams to ensure efficient development, review, approval and publishing of content (e.g. author, editor, approver, reviewer, publisher, etc.)
  • Manages briefing and brainstorming/collaboration processes with creative teams
  • Provides creative feedback and shapes content development to align with strategy
  • Proactively identifies potential issues/dependencies; keeps internal and client teams informed on progress and next steps
  • Recommends content versioning for various platforms and media
  • Supports content creation and develops/oversees development of meta descriptions, title tags, alt text, etc as needed; leverages tools to optimize content during development

Measurement and reporting

  • Works with analysts to establish key measures for content performance
  • Tracks content effectiveness by channel against goals, including keyword performance, organic visibility, leads generated, and conversions
  • Reports monthly to clients on results vs goals; recommends opportunities for improvement

Content refinement and management

  • Evolves strategy and content based on performance
  • Defines and implements content governance processes to ensure regular review and improvement 

Thought leadership/training

  • Serves as internal subject matter expert on content strategy
  • Follows emerging digital trends; identifes opportunities to leverage them for clients
  • Helps mentor/train writers on digital content best practices 

Required Skills

  • Excellent communication, organizational and writing/editing skills
  • Meets and manages multiple deadlines
  • Established processes for assuring accuracy, consistency, efficiency, and effectiveness
  • Ability to create business process / re-engineer existing processes
  • Portfolio of work demonstrating an ability to develop and execute a relevant content strategy
  • Experienced in presentation development and delivery
  • Effective in providing creative direction/feedback 
  • Advanced experience with keyword research and planning
  • Experience utilizing SEO research tools and best practices (e.g. Moz, SEM Rush, Ahrefs)
  • Subject matter expertise in SEO, Local, Social media, PPC, web and campaign analytics (Google Analytics, Google Search Console, Data Studio)

Desired Skills

  • Advanced content model experience
  • Advanced knowledge and experience with content management systems (CMS)
  • Experience in website re-designs, content migration and landing page best practices
  • Experience in content development for highly technical industries

Qualifications

  • 7+ years of content/digital marketing experience
  • 5+ years working directly with SEO
  • Prior agency experience preferred
  • Bachelor's degree in English, marketing, journalism, or related field
  • Strong attention to detail and proven accountability 

Position Summary:

Falls & Co is looking for a Social Media Producer to help our clients connect with their customers through social media and inspire action. Reporting to the Social Media Director, the Social Media Producer plans, creates, publishes, distributes, and measures social media content across organic and paid social media channels and extend to digital platforms. This role is focused on shooting, editing, producing and distribution of social media video. 

Coordinating effectively across internal and client teams, the successful candidate leverages best practices in video, design and copy to create opportunities for brands to stand out on social platforms and develop deeper connections to their consumers. Experience with B2B and B2C clients across a variety of industries is essential.

Falls & Co. is a rapidly growing strategic advertising, communications, digital and marketing firm that crafts world-class marketing solutions based on research-driven insight and seasoned expertise to clients locally, regionally, nationally and internationally. 

Key Responsibilities/Accountabilities:

Client Onboarding

  • Understands client business metrics, platforms, key audience segments, and how content can drive business results
  • Educates clients on content and platform best practices and process
  • Maps and audits existing content
  • Conducts competitor/gap analyses
  • Translates opportunities into clear, actionable strategies and tactics

Social Media Planning

  • Leverages tools, social media metrics and audience reporting to identify what content is currently resonating, and why
  • Maps brand and product messaging and content to best practices to improve traffic, engagement, and conversion
  • Creates calendars to govern development and distribution of timely content

Social Media Content Production 

  • Serve as the lead for assigned productions, providing creative input and logistical oversight on all aspects of filming and editing from conception through delivery
  • Produce highly effective video content for distribution across social media platforms
  • Coordinate audio-visual shoots, edits, and deliverables for a wide range of campaigns 
  • Provide feedback on video edits and stay current on social media trends to ensure that videos are produced for maximum reach and viewership
  • Aligns content to brand and product message matrices, style guides and voice principles
  • Assists in efforts to identify and implement strategies to video views, unique reach, drive leads, engagement, conversion, and retention
  • Manages briefing and brainstorming/collaboration processes with creative teams
  • Provides creative feedback and shapes content development to align with strategy
  • Proactively identifies potential issues/dependencies; keeps internal and client teams informed on progress and next steps
  • Recommends content versioning for various platforms and media

Measurement and Reporting

  • Works with analysts to establish key measures for social media and content performance
  • Tracks content effectiveness by channel against goals, including views and video retention to business results
  • Reports monthly to clients on results vs goals; recommends opportunities for optimization and improvement

Content Refinement and Management

  • Evolves strategy and content based on performance
  • Optimize organic and paid video formats for Facebook, YouTube, Twitter, TikTok, Snapchat and Instagram and social copy.
  • Defines and implements content governance processes to ensure regular review and improvement

Thought Leadership/Training

  • Serves as internal subject matter expert on social media
  • Follows emerging social media and video trends; identifies opportunities to leverage them for clients
  • Helps mentor/train content strategists and account managers on social media content best practices

Required Skills:

  • Experience building original content and successfully distributing video on social media platforms
  • Proficient with video editing programs such as Final Cut Pro, Adobe Premiere, After Effects, etc.
  • Experienced with Adobe Creative Cloud programs such as Photoshop. 
  • Excellent communication, organizational and writing/editing skills
  • Meets and manages multiple deadlines
  • Established processes for assuring accuracy, consistency, efficiency, and effectiveness
  • Portfolio of work demonstrating an ability to develop, produce and distribute social media content 
  • Effective in providing creative direction/feedback
  • Subject matter expertise in Social Media platforms, how audiences interact within each platform, and an understanding of how the platform algorithms prioritize audience interaction and engagement.
  • Extensive knowledge of social media analytic tools and campaign analysis. 

Qualifications:

  • 3-5+ years of social media experience
  • 2+ years working directly with video production and editing
  • Bachelor's degree in video production, marketing, journalism, or related field
  • Prior agency experience preferred
  • Experience building original content and successfully distributing video on social media platforms
  • Strong attention to detail and proven accountability