Jenny Bahun | August 12, 2021
Americans are getting vaccinated. Offices are opening up. And despite new variants, in-person tradeshows are on the horizon. As the world begins to return to some sense of normalcy, what does that mean for marketers and the future of virtual events?
From corporate retreats, annual meetings and media tours, to industry conferences and grassroots campaigns, human connection has always been critical to establishing a close audience-brand relationship—whether targeting customers, consumers or media.
This tried-and-true model for brand success was tested since March 2020.
We turned to video conferencing and learned many special skills in the process – like maintaining passion and poise (and audience attention) while executing a two-hour presentation without the added benefit of being able to “read the room.” We did our best to scan a sea of unknown faces for some semblance of two-way engagement and response. We experienced slow internet connections and fixed technology issues on the spot. And we figured it out together.
Clearly, going fully remote this year unlocked new, unprecedented ways to interact. So, for those of you thinking these virtual interactions will be a thing of the past, it’s time to think again. They may be here to stay, and here are three reasons why:
While in-person events will likely still continue post-pandemic, it's clear the world of virtual events is just getting started. With these added options, knowing what route to go for your brand may be confusing and overwhelming. If you need help planning and preparing for your live, virtual or hybrid events, tap into our Falls team to learn how you can better manage your presence.
Jenny Bahun a senior account manager with Falls & Co. She is an award-winning public relations professional with experience strategizing and executing PR and integrated campaigns for a diverse range of high-profile brands.