BUSINESS-TO-CONSUMER

We build brands and design campaigns that break through a cluttered media market to create real customer value. As a full-service B2C marketing firm, Falls & Co. focuses first on your business goals, how you’re better, and the problems your products or services solve. Then our market research and segmentation experts uncover insights about your target customers, capturing aspirations and pain points that inform a compelling mix of media and message that will grab customer attention, inspire engagement and drive sales.

Approach & Perspective

Our integrated strategists understand the market dynamics impacting consumer demand, and the many ways brands connect with consumers online an off. A growing desire for purpose and meaning is colliding with a glut of information and options in an ever more fragmented mediascape. We help brands promote their shared values, navigate the noise, and deliver consistent customer experiences that exceed expectations, while always optimizing marketing spend for business impact.


Trends Impacting the Industry

Reaching Consumers on Their Personal Journey

Traditional media target demographics during shared experiences. Digital media enable brands to reach customer segments along more personalized paths. Falls & Co. media strategists design campaigns that balance both -- reaching consumers where and when a brand is most relevant, from research to purchase.

Time is a Valuable Asset

Consumers value convenience and immediacy to help them maximize their time. They use brands as a shortcut to trust. Social proof, clear messaging and the ability to move quickly from intent to sale are how we position clients to be a click away from success.

Brand Storytelling 

Consumers support brands that reflect their own values. Giving consumers opportunities to discover, engage deeply with and contribute to your brand story builds loyalty and advocacy. We help brands find and express their authentic narrative through their communications, products, customer experience and community engagement.


Insights & News

Falls named to Forbes America's Best PR Agencies for 2021

Falls is proud to be named to the Forbes list of America’s Best PR Agencies 2021. This prestigious award is presented by Forbes and Statista Inc., the world-leading statistics portal and industry ranking provider.

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How do I get the most out of my agency relationship?

It may sound cliché, but to get the most out of your agency relationship, treat your agency like a partner. Don’t hold them at a distance or withhold critical information from them.

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Falls earns 13 PRSA Cleveland Rocks Awards in annual competition

Falls was honored once again at the 18th annual PRSA Cleveland Rocks Awards, a competition that recognizes the area’s best in marketing and public relations. 

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Falls expands, renovates headquarters in downtown Cleveland

Falls is excited to extend our lease and add 9,600 square feet of office space to our headquarter office in the Terminal Tower in Downtown Cleveland. After merging our two companies – Falls Communications and Falls Digital – and acquiring Wyse Advertising, the firm is adding the additional space to accommodate growth. 

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Ajinomoto
BedRock Detroit
Bridgestone Senior Players
Cleveland Cliffs
Cleveland State University
CT Consultants
Downtown Cleveland Alliance
Duck Brand
Edwins Institute
Energy Harbor
Fortune Brands
Huntington
Invacare
John Carroll University
Kichler
Lincoln Electric
Marathon
Moen
NAMS
Nordson
Northwood University
Ohio Guidestone
Parker-Hannifin
Sherwin Williams
Shurtape
Step2
STERIS
Team NEO
The Landings
Vitamix