How Falls & Co.’s Branding Services Grow Your Business

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All good stories have an underlying strategy. An opportunity in the telling. A purpose, or desired outcome driving the message. As a full-service brand strategy and design agency, Falls & Co. starts by understanding your opportunity and objectives, and why they matter, or should, to your target audience. Then we tell your story - how and where it will inspire trust and action.

Marketing Research & Segmentation

Understanding the industry, the competition, and consumer insights is an essential first step to an effective brand strategy. We begin by interviewing leadership and subject matter experts to find your key differentiators. We design primary research and review digital platforms and literature for your business and your competition to uncover untapped opportunity. We then segment your industry and your audiences to determine potential and focus your efforts for the highest return on your marketing investment.

Brand Strategy, Identity & Positioning

Informed by our research, we make connections. What unique value proposition do you represent in the market? How are you different, and better, than your direct and indirect competitors? Why should your audience, and their influencers, care? We help you create a compelling Mission, Vision, Purpose, and Promise. Then we tap into time-tested archetypes and story-telling techniques to ensure your brand identity is distinct, desirable, authentic and ownable.

Personas & Journey-Mapping

Customer segmentation reveals your highest opportunity audience. But understanding their beliefs, behaviors, and challenges is essential to creating compelling content. Persona development paints a three-dimensional picture of your audience, while journey mapping captures where and how they find the information that answers their questions and solves their problems. With a clear view of who they are, what they need, and where they turn for information, Falls & Co. helps you deliver the right message in the moment it matters most.

Product Marketing & Pricing

Your product portfolio and pricing strategies can reinforce or undercut your brand strategy. We apply pricing fundamentals and behavioral psychology to help you maximize sales and share. Our strategists leverage discreet choice modeling to determine elasticity and optimal product configuration, and our promotion and incentive design team can help you drive trial and maximize audience engagement.

Customer Experience Design

Brands begin as ideas, but they come alive through consistent, repeatable operations and brand experiences. Where does your audience engage with your brand, and how can you solve their problems? From web design and development through digital marketing strategy and social media engagement, we bring your brand to life across digital channels and into the marketplace to ensure every experience consistently reinforces your brand image and delivers against your purpose and promise. Our UI and UX design experts ensure your content is not just compelling, but easy to find, use and share.

Content Strategy

At Falls & Co., brand consulting is more than academic exercise, and brand design is more than fonts, color palettes and logo design. The most vibrant visual identity and disruptive design and branding add no value until they’re put in context. Content is where brands become useful. Where they can inspire, entertain, educate or advocate. Content is how brands find their voice and make a difference.

Ajinomoto
BedRock Detroit
Bridgestone Senior Players
Cleveland Cliffs
Cleveland State University
CT Consultants
Downtown Cleveland Alliance
Duck Brand
Edwins Institute
Energy Harbor
Fortune Brands
Huntington
Invacare
John Carroll University
Kichler
Lincoln Electric
Marathon
Moen
NAMS
Nordson
Northwood University
Ohio Guidestone
Parker-Hannifin
Sherwin Williams
Shurtape
Step2
STERIS
Team NEO
The Landings
Vitamix