FrogTape® Paintover Challenge®
Room Makeover.
MEDIA RELATIONS / SOCIAL MEDIA
THE SITUATION
There are many options of painter's tape on the market today, and often consumers don't
realize the benefit of using one of high-quality, such as FrogTape...until it's too late.
INSIGHT
25% of Millennials stated that social media was extremely influential in their choice of
home décor styles. The rise of DIY tutorials (and the popularity of DIY-gone-wrong in shows
like Nailed It!) provided a perfect environment for Falls and FrogTape to tap into this trend
to showcase the impact a quality painter’s tape can have on home projects.
STRATEGY
Tap into DIY and interior design influencers to showcase versatility and performance of
FrogTape brand painter’s tape through a room makeover contest.
