SmashUps: Because cake and a present
can’t hold a candle to Donny Osmond.

When American Greetings launched their personalized celebrity e-card platform,
SmashUps, they asked us to tell their story. We developed the theme, a video
campaign and dozens of banner ads to encourage folks to download the app.
We also partnered with the Rock and Roll Hall of Fame during the Induction
Ceremony Weekend for a fully integrated PR campaign.