This time of year, media are looking for stories that evoke holiday themes and feelings. But competition is stiff. So how do you earn holiday media coverage and stay on your favorite editors’, producers’ and reporters’ ‘nice’ lists? We have some advice.
Companies launch new ideas all the time without proper market research, resulting in sunk costs that otherwise could have been applied to better prospects. Annie Morino, manager of Market Research at Falls & Co., explains why as well as how to conduct research that will set your new idea up for success.
What makes for an interesting and effective marketing video? And how do you produce one of those? We're revealing some tips to help.
Some companies are naturally newsworthy; others need to be more creative to solicit press coverage. Learn how you can make your company newsworthy with these 10 tips.
Chanté Jones joins Falls & Co as an Associate Vice President, Communications.
Here are five mistakes you should avoid in writing a press release.
Social media influencers amplify reach and drive revenue for their clients. Learn why and how you should work with influencers to round out your marketing strategy.
Creativity can be terrifying and hard, yet so worth the effort. Our creative director shares some of the life lessons he's learned along the way about creativity and its mysterious process.
Two years after the COVID pandemic started, employees still expect – and welcome – a high level of communication. You’ve got their attention. Now, don’t lose that momentum.
Justine DeJesus joins Falls & Co. as a Social Media Specialist
Brand architecture is the second-most important element of branding (behind only brand positioning) because it’s ideally suited for growth-oriented objectives. Learn the three frameworks and what they can do for you.
The secret to a rewarding, long-lasting agency-client relationship is not so different than other relationships in your life. In fact, it’s surprisingly simple. Here are 10 tips to help guide you.
Google Analytics’ Universal Analytics platform is going away next year and upgrading to GA4. Is your website data ready? The Falls & Co. Google Tag Manager guru shares a web developer’s perspective on this software update and outlines steps you need to take now to ensure your website tracking remains intact.
The foundation of every great brand is great messaging. Learn how to create a core messaging framework.
Amanda Adey joins the Falls & Co. Integrated, Strategy and Technology Team as Director, Social Media, bringing more than 12 years of blended social media and public relations experience.
Successful strategy gives equal weight to managing internal dynamics. Now we turn our attention to the external considerations brands must consider.
Successful branding strategy – which typically focuses on defining your brand relative to the competition – must give equal weight to managing internal dynamics.
For college seniors, it’s been 16 years or more of schooling, classes, assignments and tests, all leading up to this one moment – graduation. But what now? Here’s one young professional’s tips for post-grad preparation.
Is traditional television advertising still a relevant option when developing a media plan, especially when digital and social media reign supreme? Learn more.
Objectivity in business is crucial to success. A data-driven decision-making culture allows you to maintain objectivity through measurement and performance tracking, can help you gain competitive advantage, and can even help position and plan strategically for the future.
Falls & Co. has worked diligently to nurture an environment for women to thrive together. Here are some of our stories.
Learn why an employee engagement plan is an essential element of a brand social media strategy.
Falls & Co. worked closely with McDonald Hopkins’ marketing team to migrate as much of the content from the company’s previous CMS into Kentico.
While the media landscape continues to change, it’s important for media planners to understand the newest trends and adapt. But don’t forget that the more things change, the more they stay the same.
Annie Morino joins Falls & Co. as Manager of Market Research.
Introducing Google, your target audience’s most trusted friend. Learn why we recommend considering Google as more than a search engine when developing marketing personas.
Falls & Co. welcomes Kiersten Becht who joins the communications team as an Assistant Account Executive.
To help employers better understand COVID’s continued impact on workers and their mindsets, Falls & Co.’s Employer Brand/Employee Experience practice group recently surveyed hundreds of full-time, white-collar workers across the U.S. Based on the results, here’s a look at what’s happening and what the future may hold for the workplace.
J.B. Davis joins Falls & Co. as Director of Brand Strategy.
Research shows that B2C and B2B prospects are more likely to buy from a brand after they’ve consumed educational content. Learn how an educational content campaign could help you nurture and grow your prospect base, as well as tips for creating compelling content.
Falls & Co. expands the accounting department with the addition of Margaret Reese as Senior Accounting Specialist.
Familiar holiday traditions and beloved characters, like hanging Christmas lights and Rudolph, got their start as clever content marketing strategies.
Every month, Kentico selects 10 of the best websites recently launched on Kentico Xperience, its digital experience platform. In October, two of those Top Ten were sites designed and built by our team at Falls & Co.
Content marketing continues to evolve. Learn the top 10 tips you should have learned from the last decade of Content Marketing World conferences.
5 Takeaways from Content Marketing World: Exploring the similarities and differences in creating content from a journalist to marketer standpoint.
Falls & Co. welcomes Susan Marsh who joins the firm as the new Assistant to the President.
Kristin joins the communications group as an account executive, bringing a variety of marketing and public relations experience.
The ability for brands to transform these moments into business results by leveraging moments to drive business results requires both agility and discretion. The following is a look at five reverberations the move will have on marketers.
Transforming crowdsourced editing from destroyer to enhancer of brand voice requires more than a strategy document and a box of blue pens.
Falls & Co., a full-service marketing, communications, advertising and digital firm, has been named a 2021 Top Workplace in The Plain Dealer Top Workplaces. Falls & Co. has grown to almost 90 professionals in a relatively short period of time, adding strength to all internal groups – integrated, digital, creative, advertising and communications.
For a little more than a year, a large portion of office workers have been on equal ground. Individuals have been working from home on behalf of their respective organizations. Just when we finally seem to have figured out how to best work remotely, we’re now facing another shift in the office workplace dynamic. Hybrid work.
Falls welcomes Tom Tennant as Senior Content Strategist.
I begin and end most days with the disorienting feeling that my head has been spun around like a tetherball. A Pepsi commercial
Hannah joins Falls as Director of Search Engine Optimization (SEO) after several years of owning and operating a boutique digital marketing firm specializing in search engine optimization.
Tara Byrne joins the Falls communications team as an Assistant Account Executive. A recent graduate of John Carroll University, Tara brings a wealth of public relations experience through internships in the public relations and integrated marketing communications office at JCU and working for four years in the sports information department on campus.
Falls is pleased to welcome Sam Hudock as a Visual Communications Developer. Sam brings a wealth of design skills to the team from his recent role of studio designer at Cramer-Krasselt in Chicago, as well as a wide variety of other freelance and internship experiences.
Kathleen “Kat” joins Falls from the Creative Department of American Greetings, where she spent the last two years working on a variety of projects, including redesigning dated cards of the 90s, to developing cost-effective solutions for overly complex designs.
Falls was honored once again at the 18th annual PRSA Cleveland Rocks Awards, a competition that recognizes the area’s best in marketing and public relations. During the ceremony – hosted virtually on January 12 from the Rock & Roll Hall of Fame – Sirius XM’s Classic Rock and Classic Rewind talent announced the award winners, with Falls proudly earning awards for 13 different clients in 12 different award categories.
Falls is pleased to welcome Jason Fotter as Associate Creative Director.
Falls is excited to extend our lease and add 9,600 square feet of office space to our headquarter office in the Terminal Tower in Downtown Cleveland. After merging our two companies – Falls Communications and Falls Digital – and acquiring Wyse Advertising, the firm is adding the additional space to accommodate growth. This will provide us with more than 31,000 square feet to house our 85 professionals. The offices will have six conference rooms, four kitchens and a full photography and editing studio.
It may sound cliché, but to get the most out of your agency relationship, treat your agency like a partner. Don’t hold them at a distance or withhold critical information from them. If you’re not candid with them, if you can’t risk and learn together, you’re not going to leverage the full scope of what an agency can do for you. The agency won’t know enough to bring you breakthrough ideas, or they’ll be too nervous to share, if they fear getting their hands slapped for going outside the box.
In the seemingly never-ending quest to make a splash on social media, companies occasionally create some cringe-worthy posts that damage their brand and offend the people they’re trying to connect with.
Falls is proud to be named to the Forbes list of America’s Best PR Agencies 2021. This prestigious award is presented by Forbes and Statista Inc., the world-leading statistics portal and industry ranking provider.
First of all, congratulations! If you were approached about an interview, it means you have something interesting and newsworthy to share. Media interviews can cause a lot of anxiety – knowing your words will be out there, broadcast, printed or posted online for the world to see. But you can overcome interview angst with a fair amount of preparation.
I know time is a valuable commodity for everyone these days, but gaining assistance from subject matter experts starts by building a relationship. Grab coffee or have lunch, if time permits, and casually pick their brains about what’s happening in their world.