North America's Number One Faucet Brand
The home improvement category is awash in choice, and consumers are often overwhelmed when beginning a home renovation project.
Millennial moms, first-time home buyers and empty nesters are driving most home renovation decisions. Each rely on trusted media outlets and influencers to find inspiration for their projects and reviews for products they can trust.
To expand the number of consumer interactions with the brand and position Moen as an innovative company that’s improving the experience people have with water in their homes every day. We work with media influencers not influencers in the traditional sense. We also frame Moen stories in a way that garners media attention and is highly relevant to consumers.
Each year, we generate over a billion impressions and drive thousands of consumers to product pages and e-commerce sites where Moen products can be purchased.