With nearly 6,000 independently owned and operated MARATHON locations across the country, delivering a consistent story has been a challenge, because no two stations are alike.
The MARATHON brand embodies the true entrepreneurial spirit of this country. For station owners, MARATHON represents the dream of owning your own business and being connected to your community. For customers, MARATHON is about fueling up, embracing freedom and enjoying the open road.
Our work for MARATHON is about people’s relationships with going places, experiencing life and making connections. Over our more than seventeen-year partnership, we’ve helped build an emotional connection with the brand by using powerful imagery and story-telling around life’s important moments in TV, radio, point-of-purchase, digital, mobile, experiential and more. We’ve also helped to develop and market high-profile music and sports partnerships, aligning with the brand’s commitment to help people fuel their passion for life.