At Falls & Co., hospitals are just the starting point of our extensive experience helping health care clients positively impact the health and well being of their clients. We represent physicians’ groups through biotech companies. We help clients speak concisely, balancing expertise with empathy. Our work connects patients and decision-makers with the resources they need to find quality care and develop more productive relationships with caregivers.

Approach & Perspective

A complex intersection of social, physical, economic and regulatory factors impacts our ability to live well. These factors influence the business decisions, medical research and procedures, public policies, technology, and services you provide your clients, and the decisions they make about their care. And they’re changing a rapid pace, transforming both the business and delivery of health care. As a full-service health care marketing firm, Falls & Co. can help.

Trends Impacting the Industry

Social Determinants of Health Driving Change in the Health Care Industry

More and more health care organizations and providers are recognizing that social determinants of health -- the conditions in which people are born, grow, live, work and age -- drive the majority of health outcomes. This work is increasingly supported by public policy, health care advocacy organizations and social science research. Health care organizations that embrace this approach to service delivery are building the future of health care.

Health Care is Going Virtual. Fast. 

The impact of technology on the health care sector has steadily grown over the past several decades. But there has been a meteoric rise in the implementation and use of telemedicine since the beginning of the COVID-19 pandemic. And it’s here to stay, along with the increased use of electronic medical records and data-based population health. Together, these technologies are changing the future of health care, cost structures and how health care organizations go to market.

Increased Importance of Preventing and Managing Chronic Disease

There is an increased focus on preventive medicine and the importance of managing chronic diseases such as high blood pressure and diabetes, which continue to represent a lion’s share of skyrocketing health care costs and were key COVID-19 co-morbidities. Health care providers across the spectrum must be engaged in patient outreach, health advocacy and compliance support to improve overall wellbeing and build resilience before the next pandemic.

Value-Based Health Care Systems

As the cost of health care continues to rise, the shift towards value-based health care will persist. This focus on patient health outcomes over fee-for-service models increases the value of health care to the patient. To successfully transition to value-based health care delivery, hospital systems, physicians’ groups, and outpatient providers across the spectrum must integrate patient care, change core measures of success, and communicate better than ever. 

Insights & News

Falls named to Forbes America's Best PR Agencies for 2021

Falls is proud to be named to the Forbes list of America’s Best PR Agencies 2021. This prestigious award is presented by Forbes and Statista Inc., the world-leading statistics portal and industry ranking provider.

Read More

How do I get the most out of my agency relationship?

It may sound cliché, but to get the most out of your agency relationship, treat your agency like a partner. Don’t hold them at a distance or withhold critical information from them.

Read more

Falls earns 13 PRSA Cleveland Rocks Awards in annual competition

Falls was honored once again at the 18th annual PRSA Cleveland Rocks Awards, a competition that recognizes the area’s best in marketing and public relations. 

Read more

Falls expands, renovates headquarters in downtown Cleveland

Falls is excited to extend our lease and add 9,600 square feet of office space to our headquarter office in the Terminal Tower in Downtown Cleveland. After merging our two companies – Falls Communications and Falls Digital – and acquiring Wyse Advertising, the firm is adding the additional space to accommodate growth. 

Read more