Service: PR & Communications
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Moen
For more than 35 years, Falls & Co. has been Moen’s trusted public relations partner, helping build brand visibility and credibility in the competitive home and building products market. Through strategic media relations, thought leadership and high-impact events, we help Moen engage both consumers and trade professionals—launching innovations, expanding into new categories and reinforcing its leadership…
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Story 1
Moen Canada Maintains #1 Share of Voice with a Unified Communications Strategy Insight Moen Canada operates in a competitive home and building products space, where market visibility and brand trust directly impact consumer choice and channel loyalty. With both B2C and B2B audiences to engage — from homeowners to trade professionals — maintaining national presence…
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Story 2
Falls & Co. Propels Moen into Smart Irrigation with Bold Messaging and Media Buzz Insight When Moen, long known for its indoor plumbing innovations, prepared to enter the outdoor water management space, it faced a major challenge: How to credibly extend its brand into an entirely new category—smart irrigation—while educating homeowners on the value of…
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InterContinental Hotel
Rebranding the Image of InterContinental Hotel Restaurant as Table 45. Insight InterContinental Cleveland faced a brand identity crossroads. Its five-diamond French restaurant, Classics, no longer resonated with diners. The hotel restaurant overhauled itself to reestablish relevance with hotel guests and locals, transforming from French formality to casual eclectic, with the help of a former top…
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Vitamix – The Quiet One
A Bold, Immersive Microsite Redefined What Quiet Power Looks and Sounds Like. Insight In a booming smoothie and café market, noise was becoming an unexpected villain. Traditional commercial blenders disrupted the customer experience in premium coffeehouses and boutique bars —compromising ambience, conversation, and brand loyalty. Vitamix had engineered a gamechanger: The Quiet One, a premium…
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Krazy Glue
Falls & Co. Bonds a Client with a Booming Craft Market, Sparking New Retail Interest. Insight Despite being a household name since the 1970s, Krazy Glue® faced declining brand momentum due to competitor outspending. Fresh analysis of internal research revealed a strategic blind spot: the rapidly expanding crafting market. With women leading the charge in…