Service: PR & Communications
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Blue Spark Technologies
The CES Launch That Sparked Buzz—and Cemented Blue Spark’s Status as a Med-Tech Innovator. Insight In an age where even refrigerators are smart, the humble digital thermometer remained untouched by innovation. Blue Spark Technologies saw an opportunity to modernize this staple of health care with TempTraq®, a wearable, wireless patch that continuously monitors body temperature…
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Acclaim Lighting
Large-Scale Growth Endorsements for a Small-Sized Global Leader Insight Acclaim Lighting faces steep competition from billion-dollar companies that outspend their marketing efforts by a factor of 100 in North America and Europe. Their beginnings in concert lighting led them to installing high-profile architectural lighting projects around the world on some of the most renowned facilities,…
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Kalco Lighting
Growth Can Happen When You Flip the Switch to Help Control Market Perceptions. Insight Maintaining relationships with design communities is key to influencing high-end buyers—creating the trends that control luxury markets and delivering the products customers seek—thereby delivering a consistent stream of product innovations that align with product demand. Strategy Falls & Co. shifted the…
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Klauer
Growing Brand Awareness, Web Traffic, Quality Leads Through Digital Efforts. Insight Builders and contractors are familiar with siding construction choices like vinyl, aluminum, fiber cement and wood composite but unaware of Klauer’s high-end, steel siding alternative. Through research, Falls & Co. revealed the Klauer steel siding solution wasn’t just a building material, it’s a product…
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Northwood University
Attracting Students by Aligning Messaging with Entrepreneurial and Practical Values Insight Research revealed that Northwood University students — and those considering enrollment — placed significantly more emphasis on post-graduation employment and career advancement than their peers at competing institutions or the national average. Further qualitative interviews and focus groups uncovered a deeper insight: These students…
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Tivoli
Lighting the Way to Economic Growth for Tivoli via Architectural Entertainment. Insight Although Tivoli was known for award-winning linear LED products, sales were diminishing. Tivoli needed to reach new audiences in order to boost sales. Falls & Co. has extensive knowledge of the lighting market, and this understanding allowed Falls & Co. to create new…