Service: Video Production
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John Carroll University
Generating a Story for Growth by Repositioning a Legacy Brand for a New Generation Insight In a highly competitive higher education landscape, John Carroll University needed to stand out, without losing sight of what made it special. Through extensive stakeholder interviews, student and alumni input and competitive research, Falls & Co. identified a key differentiator:…
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Northwood University
Attracting Students by Aligning Messaging with Entrepreneurial and Practical Values Insight Research revealed that Northwood University students — and those considering enrollment — placed significantly more emphasis on post-graduation employment and career advancement than their peers at competing institutions or the national average. Further qualitative interviews and focus groups uncovered a deeper insight: These students…
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The Menopause Society
Powering a Story of Growth by Repositioning a Legacy Organization for the Future. The North American Menopause Society needed a rebrand reflecting its expertise, relevance and commitment to health care providers. Falls & Co. led a comprehensive rebranding, including a new name, The Menopause Society, a new tagline, logo, brand positioning and a new website.…
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The Landings
Categories: Advertising, Branding, Digital
Powering Stories for Growth by Showcasing a One-of-a-Kind Community The Landings isn’t just a place to live—it’s a lifestyle. Nestled on Skidaway Island near Savannah, Georgia, this stunning 4,000-home community offers six championship golf courses, pickleball and an unmatched coastal experience. Over the last several years, Falls & Co. has crafted campaigns to bring The…
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Shurtape®
Categories: Advertising, Branding
Brand Revitalization Begins with the Emotions of Pride
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Marathon
Categories: Advertising, Branding, Digital
Powering Stories for Growth by Creating Emotional Brand Connections. Falls & Co. helped Marathon build a powerful emotional connection with customers by celebrating the moments that matter most – road trips, life experiences and the journey itself. Through compelling storytelling across TV, radio, digital, mobile, point of purchase and experiential marketing, Falls & Co. reinforced…