Naming (products/your organization/your brand) is your first opportunity to communicate with your audience.
Falls & Co. brings a structured approach to this sprint to minimize subjectivity and ensure all ideation is on-brand and delivers for your business.
Our experts in natural and root word naming, brand, and creative story-telling blend art and strategy so your name is clear, original and powerful.

Data drives everything today, and with our Analytics Sprint, well help you take a step back and look big picture.
We dig deep to define targeted KPIs, to ensure your dashboard is reporting on what really matters to you. We help clarify and define metrics so the way your dashboard talks about the numbers is the way YOU talk about the numbers.
We work with you to build the wireframe for a dashboard that helps you tell the story of your success, and measure what is and isn’t working so you can make the next strategic adjustment. And then we’ll build that wireframe out and deliver a living, breathing, fully automated report right back into your hands, so you can use it every day and have full transparency with your data.

The media can be your best friend, or your mortal enemy. We can help.
We have incredible experience training C-Suite executives on how to prepare for and conduct high-stakes interviews with journalists. We help you anticipate, and develop responses to, the toughest questions. We’ll teach you the dos and don’ts of how to articulate and defend your story – for a presentation, an interview, a sales call…anything.
Bottom line: we’ll help you develop interpersonal skills that will make the delivery of your message even more powerful.

We work with your team to get access to SEO content workflow, templated and tools. We’ll use research and analytics to define topics for content creation, and develop and measure an editorial strategy that improves search engine visibility.
Content is king. Take the crown.

Your brand is only as powerful as the story you tell. We can help.
During this Workshop, SMEs will review key points to capture overall brand narrative. Then together, your team and ours will evaluate the alignment between the observed brand narrative and your desired brand narrative and then develop Messaging Hierarchy and Supportive Pillars to move forward.
After the Workshop, SMEs will bring messaging to life through a conceptual home page, digital ad, or potential executions.

We have an incredibly diverse staff who’se been around the block a time or twenty. We’ve seen it all. if you have a unique business challenge that doesn’t fit into one of our specific Sprints, you’ve come to the right place. Give us a shout, let’s talk it through and we’ll put the right team together to help you get to a solve.