For All of Us Campaign.
MESSAGING STRATEGY / CAMPAIGN BRAND GUIDELINES /
CASE STATEMENT & PRESENTATION / COLLATERAL MATERIALS
SITUATION
The MetroHealth Foundation launched For All of Us, a philanthropic-giving
campaign. After the capital campaign’s initial quiet phase, MetroHealth
Foundation turned to Falls & Co. to refine its message and strengthen its ability to raise
money for their capital fund.
INSIGHT
We developed a messaging hierarchy that served to clarify the nature of the capital
campaign, as well as the value it offered the Greater Cleveland community and potential
donors.
We evolved the campaign brand in alignment with the MetroHealth brand, including
new design, colors and graphic treatment; design collateral material (ads, letterhead,
thank you notes, etc.)
We created a case statement and presentation that the MetroHealth Foundation team could
use to tell the hospital’s story and its visionary mission driving the capital campaign.
Components included creating human interest testimonials and leveraging compelling data.
.jpg)