The latest

5 Ways the NCAA's NIL Rules Will Impact Social Media Influencer Programs

7/19/2021

The ability for brands to transform these moments into business results by leveraging moments to drive business results requires both agility and discretion. The following is a look at five reverberations the move will have on marketers.

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Don't Let Crowdsourced Editing Butcher Brand Voice

7/8/2021

Transforming crowdsourced editing from destroyer to enhancer of brand voice requires more than a strategy document and a box of blue pens.

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Falls & Co. Named a Top Workplace by The Plain Dealer for 2021

6/28/2021

Falls & Co., a full-service marketing, communications, advertising and digital firm, has been named a 2021 Top Workplace in The Plain Dealer Top Workplaces. Falls & Co. has grown to almost 90 professionals in a relatively short period of time, adding strength to all internal groups – integrated, digital, creative, advertising and communications.

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Our History

6/15/2021

Our firm began as a partnership between a Cleveland based advertising agency and a Detroit public relations firm in 1989, both owned by Ross Roy Advertising from Detroit.

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Hybrid is happening: How does it change teamwork, again?

5/26/2021

For a little more than a year, a large portion of office workers have been on equal ground. Individuals have been working from home on behalf of their respective organizations. Just when we finally seem to have figured out how to best work remotely, we’re now facing another shift in the office workplace dynamic. Hybrid work.

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Tom Tennant Joins Falls as Senior Content Strategist

3/29/2021

Falls welcomes Tom Tennant as Senior Content Strategist.

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What's an acceptable timeframe to address a company issue?

3/22/2021

I begin and end most days with the disorienting feeling that my head has been spun around like a tetherball. A Pepsi commercial

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Hannah Wineland Brings Wealth of SEO Expertise to Falls

3/20/2021

Hannah joins Falls as Director of Search Engine Optimization (SEO) after several years of owning and operating a boutique digital marketing firm specializing in search engine optimization.

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Abby Keefe Joins Falls as Assistant Account Executive

3/9/2021

Falls is pleased to welcome Abby Keefe as an Assistant Account Executive on our communications team. A recent graduate of Baldwin Wallace University with a degree in Public Relations, Abby brings internship experience from two PR agencies, Sweeney and Fahlgren Mortine, and the public relations department of The Walt Disney Company.

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Falls Expands Communications Team with the Addition of Tara Byrne

3/9/2021

Tara Byrne joins the Falls communications team as an Assistant Account Executive. A recent graduate of John Carroll University, Tara brings a wealth of public relations experience through internships in the public relations and integrated marketing communications office at JCU and working for four years in the sports information department on campus.

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