The Falls & Co. Corporate Communications practice delivers unmatched credentials, broad-based experience and impactful senior counsel to drive revenue and profitability for our clients. Our ability to provide relevant corporate PR counsel during an organization’s most important business events makes Falls & Co. the go-to resource for communications counsel in a wide variety of industries across the country.
Change management
The one constant in today’s business world is change. Management turnover in particular can be disruptive to operations, profitability and even create safety concerns with distracted employees not focused on their jobs. Whether it’s a CEO transition or integrating a new group of employees into your culture following an acquisition, change communications is often the difference between achieving full value or falling short of expectations.
Executive Transitions
When a CEO or other top manager leaves an organization – voluntarily or not – it can be a significant distraction to the company’s operations. Creating a seamless path for new management to take control and communicating it clearly to employees, customers, investors and the community can be the difference between a smooth transition versus a bumpy ride. Falls & Co. has seasoned executives who have helped companies of all sizes navigate these complex transitions.
Cultural Integration
So you just bought one of your competitors and are bringing their team into the fold. No problem, right? Well, having former foes suddenly on the same team doesn’t always go smoothly, and achieving alignment and maintaining corporate culture during this kind of upheaval can be challenging. Falls & Co. has experience building, maintaining and extending cultural initiatives in companies of all sizes in virtually every industry.
Team Building
From employee surveys to team-building events, Falls & Co. can help an organization truly understand its workforce and then help teams work effectively together toward common goals under a cohesive mission and value system.
Divestitures and layoffs
Saying goodbye to colleagues during a divestiture or layoff can be devastating to your employees. After the action is taken, remaining employees often feel survivor guilt and an increased workload with fewer resources to get everything done. Falls & Co. can help an organization through the layoff cycle and ensure communication leads the way toward understanding why an action was taken and what comes next.
Crisis and Reputation Management
Your reputation is everything. Reputations can be destroyed in an instant if crises are not managed properly. Advance preparation in the form of training, tabletops and risk assessments can help. But when a crisis hits, measuring every decision against what choices help end – rather than extend – the crisis is key. Every organization faces crises; it’s how they are addressed in real time that determines whether there will be lasting damage. Falls & Co. offers senior counselors who have seen it all and will help guide you through the darkest days in your business history.
Accidents
From airplanes to helicopters and trucks to buses, accidents in the transportation industry are unfortunately quite common. Likewise, accidents at manufacturing plants, construction sites and even in office buildings also occur regularly and can reflect poorly on the company if not managed properly. Falls & Co. can help you explain what happened and what you are doing to mitigate the issue … whether it was your fault or not. Demonstrating empathy, support for the injured or dead and cooperating with authorities are all key concepts when addressing an accident.
Regulatory investigations
Some organizations, particularly those with strict regulations such as airlines or manufacturing, will often face hearings where they have to explain why an incident occurred, what they are doing in response and why it won’t happen again. Falls & Co. can help tell that story in hostile hearing rooms and protect your brand when it is attacked.
Corporate litigation
Litigation is a fact of life in today’s business environment. Defending your brand and reputation against frivolous legal actions brought on by competitors or others wishing to cash in through the legal system is critical. Falls & Co. works alongside your legal team and creates a defense to be presented in the court of public opinion.
Product recalls
Even the best supply chain and production processes can occasionally make mistakes. Responding quickly to the need for a product replacement due to failure is an opportunity to show your customers you are there in good times and bad. Falls & Co. powers the all-important communications that describe what customers can expect and what employees need to do to deliver on your brand promise and protect your reputation.
Crisis training
Getting prepared in advance of a crisis is the best time to practice your readiness. Waiting until a crisis hits can waste precious time and reduce your chance to get through it with minimal disruption. Falls & Co. has tailored crisis training programs that build confidence in your executives when communicating to key audiences during a crisis.
Cybersecurity
Nearly everyone in the country has been a victim of some type of cyber crime, whether a stolen identity or just personal data exposed on the dark web. Companies are targeted by cyber criminals every day, with organizations of all sizes impacted. Falls & Co. can help you prepare for a cyber security incident or compose communications in concert with your legal team when you are a victim.
EMPLOYER BRAND & EMPLOYEE EXPERIENCE & ATTRACTION
Attracting, motivating and retaining employees is harder than ever. Distracted and misaligned employees create business risk every day. From safety issues to low productivity, getting the most out of your employees is rooted entirely in effective communications. Executives may tell a good business story to Wall Street, but do they relate well to the rank and file in your organization? Are field managers prepared to reinforce messages from corporate with remote teams? And when you add complicated marketplace questions such as migrant labor and staffing shortages that jeopardize your ability to serve customers, employee engagement is more business-critical than at any other time in history.
Employer Brand / Value Proposition
We have both the experience and the tools to help you crystalize your employer branding story. First, set yourself apart from your competitors in the battle for talent by defining your unique story as an employer. We’ll then help you tell that narrative in creative and engaging ways that attract and resonate with current and potential employees.
Internal Communications
Effective and compelling communications are a critical lever in achieving employee engagement. What, when and how you communicate internally ensures the narrative you desire to deliver and shape is received. Fueling your employees’ commitment to the job, team, managers and your organization, which helps drive effort levels and retention, starts with stellar communication.
Leadership & Communication Training
As they say, it starts at the top. Today’s leaders must quickly navigate new and ever-changing priorities, challenges and a transforming workforce with limited time to react. At the heart of these transformations sit one of your greatest assets – your leaders. Your current and future leaders need to be prepared for what’s next and skilled at connecting and communicating with others in ways that benefit your business.
Talent Development
Bringing out the best in individuals and creating a fulfilling professional growth journey that retains employees should be engrained in all of your organization’s touchpoints. From onboarding and beyond, Falls & Co. can shape and execute those opportunities and interactions along the employee life cycle.
Measurement
We go deep, customizing our measurement based on each client needs. It goes beyond attraction and retention rates and traditional employee surveys. Falls & Co. offers a full-service business insights and research department that can help develop employee engagement surveys but we also use a variety of other tools to learn about and measure people’s thoughts and behaviors that inform your business’ success.
M & A COUNSELING
Closing the deal is just the beginning of a successful transaction. The deal is done; the bankers and lawyers have moved on to their next assignment. But management is often left to manage the fallout from a deal — positive or negative — and have to ensure continuity in the transition. Divestitures or facility closures may help with cost, but they can lead to labor or skill shortages. The sale of a family-owned company may release the family members, but who holds the sales relationships that go back decades? And if bankruptcy or other financial levers must be pulled to complete a deal, how will customers, vendors and employees react to that news? Establishing what it means to “me” is critical to achieve full deal value in a transaction.
Divestitures
When a company sheds a component of their business, it can yield positives on the financial side. However, it may also trigger loss of institutional knowledge as employees leave the organization or cause distractions as other parts of the company take a larger role. Falls & Co. can help smooth the transition through effective communications that relay the why and the how it impacts key audiences.
Facility Closures
Closing a plant or relocating a corporate headquarters can cause significant disruption to employees and the impacted community. It can be even more complicated when a union is involved. Falls & Co. helps companies develop a comprehensive plan to make an announcement internally and externally to make this difficult transition go more smoothly.
Corporate Transactions
Whether purchasing an add-on business or a new product line, transactions require strategic and comprehensive communications to ensure full deal value is achieved. Cultural integration of new employees or educating employees on new offerings must be planned in advance and then communicated consistently over time. Falls & Co. can work with you on that planning and execution, so the rollout is well received throughout the organization.
Bankruptcy and Restructuring
Chapter 11 filings or other forms of financial restructuring can represent a rebirth away from difficult times. Whether caused by market conditions or internal financial issues, restructurings often come with human impact and stigma. Falls & Co. can help soften the blow to internal teams and with customers by communicating the reasons for and expected outcomes from any financial restructuring process that a company needs to take.
PUBLIC AFFAIRS & COMMUNITY IMPACT
Driving meaningful change takes more than good intentions. Without a clear strategy, even the best initiatives risk being misunderstood, overlooked or underfunded. Success depends on telling a compelling story and connecting with your stakeholders–whether you’re trying to raise funds, manage a public policy response, or rally support for economic development. Falls & Co. turns communication into a catalyst for change, crafting strategic messaging that amplifies missions and ensures organizations are seen, understood, and supported–helping them navigate challenges, build trust and drive lasting impact.
Community Relations
We help organizations build meaningful connections with the communities they serve, foster trust, and build support. We develop outreach strategies, stakeholder engagement plans, and messaging that align organizational goals with community needs, ensuring impactful collaboration and positive public perception.
Fundraising & Capital Campaigns
We help organizations articulate their vision, demonstrate impact, and build the momentum needed to achieve fundraising goals – for capital campaigns, event sponsorships and more. We develop messaging aligned to target audiences, create sponsorship packages and use strategic public relations to promote opportunities for individuals, companies, and foundations to get involved in mission-critical work.
Economic Development PR
We help communities, economic development organizations and businesses attract investment, talent and resources through strategic public relations. We craft compelling narratives, media strategies and stakeholder engagement plans that highlight economic opportunities, position regions for growth and build public and private support.
Thought Leadership
We position leaders and organizations as trusted voices in community impact by building relationships with civic influencers and crafting thought leadership strategies. Through targeted media relations, high-profile speaking opportunities, and compelling content, we help clients amplify their influence and drive meaningful change.
