The latest
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Another Blog About How to Make a Video – Since People are Asking
Creating engaging video content for your business isn’t about how expensive the equipment is – it’s about telling a compelling story. Learn how.
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3 Home Improvement Microtrends We’re Watching in the Home Buying, Renovation Space
Todd Morgano | Nov. 1, 2024 It’s tough out there – for people buying or renovating homes and the companies trying to sell to them. We know the story. Everything’s up. Home prices. Mortgage rates. Labor. Building supplies and home furnishing products. Inflation-weary consumers are tapped out and frustrated, and the companies serving them are…
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In a Soft Market, the Need for Public Relations Strategy Remains Firm
Eileen Petridis | October 29, 2024 When the economy sours, or even when recession rumors are afloat, marketing and public relations are among the first budget items on the chopping block. However, what seems like discretionary or luxury spending really isn’t. It is the backbone of your company’s future. History proves this point The…
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Kristy Cramer Joins Falls & Co. as Controller
Kristy Cramer Joins Falls & Co. as Controller
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Why are College Students Protesting? A 10-Step Guide for University Leadership
Balancing free speech with safety and inclusivity is a significant concern for university officials. Many institutions are working to create environments that support free expression while ensuring the safety and security of all students, Here’s how.
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5 Tips for Managing Political Rhetoric (and Potential Confrontations) in Your Workplace
The best chance for guiding your organization through political rhetoric is to be prepared with strong workplace policies and communication. What should that communication look like? Here are our top 5 tips.
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How to Measure Earned Media
Kristi Stolarski | July 10, 2024 Earned media measurement is a critical component that drives strategic decisions and demonstrates the value of our marketing and communications efforts. However, it’s essential to understand that measurement is not a “one size fits all” process. Tailoring your measurement strategy to the specific needs of your campaign, audience, and…
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Falls & Co. Welcomes Anthony Tutolo as Senior Digital Strategist
June 27, 2024 Falls & Co. is pleased to welcome Anthony Tutolo as a Senior Digital Strategist. With his experience in Digital Paid Media, Tutolo will help expand strategic media options for both existing accounts and new Falls & Co clientele. In his prior position within the paid media field, Tutolo fostered client relationships through…
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Biden Signs TikTok Ban: Are You a Marketer on TikTok? 3 Things to Think About
Alana Coticchia | April 25, 2024 President Joe Biden on Wednesday signed a law that will ban TikTok unless it is sold within a year. The potential ban is officially on the clock but will take several months to go into effect. With time on your side, your brand team should start thinking about these three…
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ctrl/shift: Business and Cybersecurity … It’s About Protecting Your Reputation with All Stakeholders
Kevin Donahue | April 23, 2024 Editor’s Note: ctrl/shift is Falls & Co.’s video and blog series that provides perspective and insights to help business and civic leaders effectively manage emerging issues that have the potential to negatively impact their organizations, their people, and their communities. In our digital age, a cyberattack isn’t just a…