11/28/2022
For nearly 25 years, Falls & Co. has proudly supported The Salvation Army’s annual holiday toy drive as a corporate sponsor. Over the years, our team has gathered thousands of toys for Cleveland families who may otherwise have nothing to give their children on Christmas morning.
11/14/2022
This time of year, media are looking for stories that evoke holiday themes and feelings. But competition is stiff. So how do you earn holiday media coverage and stay on your favorite editors’, producers’ and reporters’ ‘nice’ lists? We have some advice.
10/31/2022
How can PR support SEO strategy? The answer – PR backlinks. By incorporating backlinks into press outreach, PR pros can help secure backlinks within media placements. Learn how this can be a big win for you.
10/17/2022
Companies launch new ideas all the time without proper market research, resulting in sunk costs that otherwise could have been applied to better prospects. Annie Morino, manager of Market Research at Falls & Co., explains why as well as how to conduct research that will set your new idea up for success.
10/3/2022
What makes for an interesting and effective marketing video? And how do you produce one of those? We're revealing some tips to help.
9/26/2022
Falls & Co. announces Tom Bernot as its new President and Chief Operating Officer. Founder of the agency, Rob Falls, will become Chairman and will retain his role of Chief Executive Officer.
9/12/2022
Some companies are naturally newsworthy; others need to be more creative to solicit press coverage. Learn how you can make your company newsworthy with these 10 tips.
9/1/2022
Chanté Jones joins Falls & Co as an Associate Vice President, Communications.
8/29/2022
What's our point? When you focus on three things you do really well, you increase your chances of success that much more. Learn how.
7/25/2022
Here are five mistakes you should avoid in writing a press release.