The latest

How to Measure Earned Media

7/10/2024

Earned media measurement can drive strategic decisions and demonstrate the value of our marketing and communications efforts. However, it's not a "one size fits all" process. Learn how to tailor your measurement to your strategic needs.

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Falls & Co. Welcomes Anthony Tutolo as Senior Digital Strategist

6/27/2024

Falls & Co. is pleased to welcome Anthony Tutolo as a Senior Digital Strategist.

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Biden Signs TikTok Ban: Are You a Marketer on TikTok? 3 Things to Think About

4/25/2024

With President Biden signing a law that could ban TikTok within the next year, marketers should be prepared to pivot to new platforms. We'll tell you how.

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ctrl/shift: Business and Cybersecurity ... It’s About Protecting Your Reputation with All Stakeholders

4/23/2024

Most companies have an IT security strategy in place to manage technology. But is it really enough? Learn how Falls & Co. can help bolster your strategy.

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ctrl/shift: Navigating the Rapidly Evolving AI Landscape

3/25/2024

Does your marketing and communications team need guidance on leveraging AI capabilities responsibly? Or are you concerned about potential reputation risks from AI issues like hallucinations, data exploitation or social biases? Falls & Co. has you covered.

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Total Eclipse April 2024: An Ultimate Guide for Companies within the Path of Totality

3/18/2024

In honor of the Total Eclipse April 2024, we thought we’d share Falls & Co.’s “Ultimate Employee Engagement Ideas & Preparation Guide” to help ensure your employees stay safe and have fun under the totally solar eclipsed sun!

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Navigating the NAHB International Builders' Show: Tips for Building the Best Trade Show Marketing Strategy

2/26/2024

If you want to reap the rewards of exhibiting at a trade show – increased visibility and brand exposure, lead generation and networking, successful product launches, enhanced industry authoring, and more – you need a strategy that will ensure your time and investment is worthwhile. Read more to learn how.

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Groundhog Day: Special Super Bowl Ad Edition

2/12/2024

Lane Strauss, senior vice president/creative director, offers his insights and observations on key trends for Super Bowl ads 2024, as well as his opinions on the best ... and the worst of the night.

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Falls & Co. Welcomes Michael Corrigan as Manager of Analytics

1/31/2024

Falls & Co. proudly announces the appointment of Michael Corrigan as Manager of Analytics.

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How to Design a Website that Converts Visitors into Quality Leads

1/2/2024

How do you design a lead-generation machine that addresses your customer's pain points, offers solutions, and provides a great user experience? Let’s find out.

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