The latest
Merry Pitchmas: Move Your Holiday Media Pitches to the Top of the 'Nice' List
11/14/2022
This time of year, media are looking for stories that evoke holiday themes and feelings. But competition is stiff. So how do you earn holiday media coverage and stay on your favorite editors’, producers’ and reporters’ ‘nice’ lists? We have some advice.
Backlinks: Where SEO Strategy & PR Meet
10/31/2022
How can PR support SEO strategy? The answer – PR backlinks. By incorporating backlinks into press outreach, PR pros can help secure backlinks within media placements. Learn how this can be a big win for you.
How to Tell if Your Baby is Ugly: Why Market Research is Important
10/17/2022
Companies launch new ideas all the time without proper market research, resulting in sunk costs that otherwise could have been applied to better prospects. Annie Morino, manager of Market Research at Falls & Co., explains why as well as how to conduct research that will set your new idea up for success.
How to Make an Interesting, Effective Marketing Video
10/3/2022
What makes for an interesting and effective marketing video? And how do you produce one of those? We're revealing some tips to help.
Tom Bernot Named President & COO of Falls & Co.
9/26/2022
Falls & Co. announces Tom Bernot as its new President and Chief Operating Officer. Founder of the agency, Rob Falls, will become Chairman and will retain his role of Chief Executive Officer.
10 Media Relations Must-Dos if You Want Good Press for Your Company
9/12/2022
Some companies are naturally newsworthy; others need to be more creative to solicit press coverage. Learn how you can make your company newsworthy with these 10 tips.
Falls & Co. Announces the Addition of Chante Jones as Associate Vice President, Communications
9/1/2022
Chanté Jones joins Falls & Co as an Associate Vice President, Communications.
What’s Your Point? Pick Your Top 3, Do Them Well
8/29/2022
What's our point? When you focus on three things you do really well, you increase your chances of success that much more. Learn how.
5 Common Press Release Mistakes — And How to Fix Them
7/25/2022
Here are five mistakes you should avoid in writing a press release.
Working with Influencers, Content Creators as an Effective Part of Your Marketing Strategy
7/18/2022
Social media influencers amplify reach and drive revenue for their clients. Learn why and how you should work with influencers to round out your marketing strategy.