The latest
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ctrl/shift: Business and Cybersecurity … It’s About Protecting Your Reputation with All Stakeholders
Kevin Donahue | April 23, 2024 Editor’s Note: ctrl/shift is Falls & Co.’s video and blog series that provides perspective and insights to help business and civic leaders effectively manage emerging issues that have the potential to negatively impact their organizations, their people, and their communities. In our digital age, a cyberattack isn’t just a…
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ctrl/shift: Navigating the Rapidly Evolving AI Landscape
Does your marketing and communications team need guidance on leveraging AI capabilities responsibly? Or are you concerned about potential reputation risks from AI issues like hallucinations, data exploitation or social biases? Falls & Co. has you covered.
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Total Eclipse April 2024: An Ultimate Guide for Companies within the Path of Totality
In honor of the Total Eclipse April 2024, we thought we’d share Falls & Co.’s “Ultimate Employee Engagement Ideas & Preparation Guide” to help ensure your employees stay safe and have fun under the totally solar eclipsed sun!
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Navigating the NAHB International Builders’ Show: Tips for Building the Best Trade Show Marketing Strategy
If you want to reap the rewards of exhibiting at a trade show – increased visibility and brand exposure, lead generation and networking, successful product launches, enhanced industry authoring, and more – you need a strategy that will ensure your time and investment is worthwhile. Read more to learn how.
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Groundhog Day: Special Super Bowl Ad Edition
Lane Strauss, senior vice president/creative director, offers his insights and observations on key trends for Super Bowl ads 2024, as well as his opinions on the best … and the worst of the night.
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Falls & Co. Welcomes Michael Corrigan as Manager of Analytics
Falls & Co. proudly announces the appointment of Michael Corrigan as Manager of Analytics. With an extensive background in data aggregation, process automation, and dashboard development, Corrigan brings more than three years of experience in the marketing industry to his new role. In his previous position as an Analytics Specialist, Corrigan demonstrated exceptional proficiency in…
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How to Design a Website that Converts Visitors into Quality Leads
How do you design a lead-generation machine that addresses your customer’s pain points, offers solutions, and provides a great user experience? Let’s find out.
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New Video Series ‘ctrl/shift’ Helps Business Leaders Address Uncertainty in Organizations
Falls & Co. has launched “ctrl/shift,” a new video series that invites industry experts to discuss how global events are affecting an organization’s people, culture, and reputation – and what to do to ensure safety and success for both employees and the business.
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6 Reigning Reasons Content Operations Matters to Your Organization
Learn about content operations’ key components, benefits, implementation and why your organization and projects shouldn’t live without it.
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Jumping on the Brandwagon
If you work at a place straight out of The Harvard Business Review, put this post down and get back to work. You’ve got best practices to follow! If you’re like the rest of us, read on to learn more about being market-centric without feeling you have to react whether it makes business sense or…