STRATEGY
The product launch strategically targeted consumers, industry professionals, and local and national media, capitalizing on the growing demand for innovative tech products that elevate homes.
Central to the success of this launch was the emphasis on highlighting the distinctive features that set the Smart Faucet with Motion Control apart in the market and how it can truly add value to consumers' everyday lives. The communications strategy consisted of robust media relations, participation in renowned trade shows like CES and KBIS, securing awards, sponsorships, and thought leadership initiatives that contributed to the resounding success achieved during the launch.
The new Smart Faucet with Motion Control garnered widespread attention, reinforcing Moen's position as a leader of water experiences in the home.
To showcase not only the benefits of the new Smart Faucet but how it elevates Moen’s Smart Water Network, Falls created a video that captures the value of these products and how they enhance consumers’ everyday experiences with water.
The result was more than 4 billion earned media impressions garnered in Q1 alone. (Initial launch period)
Key placements include:
TODAY, NBC Nightly News , MSN , The Wall Street Journal, USA Today, The New York Times, Yahoo! Life, Reviewed, CNET Tech Hive, WIRED, Gizmodo , The Verge, Review Geek INSIDER.
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