Google Analytics’ Universal Analytics platform is going away next year and upgrading to GA4. Is your website data ready? The Falls & Co. Google Tag Manager guru shares a web developer’s perspective on this software update and outlines steps you need to take now to ensure your website tracking remains intact.
The foundation of every great brand is great messaging. Learn how to create a core messaging framework.
Amanda Adey joins the Falls & Co. Integrated, Strategy and Technology Team as Director, Social Media, bringing more than 12 years of blended social media and public relations experience.
Successful strategy gives equal weight to managing internal dynamics. Now we turn our attention to the external considerations brands must consider.
Successful branding strategy – which typically focuses on defining your brand relative to the competition – must give equal weight to managing internal dynamics.
For college seniors, it’s been 16 years or more of schooling, classes, assignments and tests, all leading up to this one moment – graduation. But what now? Here’s one young professional’s tips for post-grad preparation.
Is traditional television advertising still a relevant option when developing a media plan, especially when digital and social media reign supreme? Learn more.
Objectivity in business is crucial to success. A data-driven decision-making culture allows you to maintain objectivity through measurement and performance tracking, can help you gain competitive advantage, and can even help position and plan strategically for the future.
Falls & Co. has worked diligently to nurture an environment for women to thrive together. Here are some of our stories.
Learn why an employee engagement plan is an essential element of a brand social media strategy.
Falls & Co. worked closely with McDonald Hopkins’ marketing team to migrate as much of the content from the company’s previous CMS into Kentico.
While the media landscape continues to change, it’s important for media planners to understand the newest trends and adapt. But don’t forget that the more things change, the more they stay the same.
Annie Morino joins Falls & Co. as Manager of Market Research.
Introducing Google, your target audience’s most trusted friend. Learn why we recommend considering Google as more than a search engine when developing marketing personas.
Falls & Co. welcomes Kiersten Becht who joins the communications team as an Assistant Account Executive.