The latest
Kentico Xperience includes two Falls & Co. clients among its Top Ten Websites for October
12/2/2021
Every month, Kentico selects 10 of the best websites recently launched on Kentico Xperience, its digital experience platform. In October, two of those Top Ten were sites designed and built by our team at Falls & Co.
E.A.T. SEO: 7 Steps for Trusted Website Content
11/29/2021
Can you confidently say that your website is a trusted source in your industry? No? Don’t worry, you’re not alone. And it’s easy to get ahead of the competition. All you have to do is learn how to E.A.T.
10 Content Marketing Tips I Should’ve Learned After 10 Content Marketing World Conferences
10/26/2021
Content marketing continues to evolve. Learn the top 10 tips you should have learned from the last decade of Content Marketing World conferences.
Former-Journalist-Turned-Content-Maven Shares 5 Takeaways from Content Marketing World
10/21/2021
5 Takeaways from Content Marketing World: Exploring the similarities and differences in creating content from a journalist to marketer standpoint.
Susan Marsh Joins Falls & Co. Administrative Support Team
10/13/2021
Falls & Co. welcomes Susan Marsh who joins the firm as the new Assistant to the President.
Are virtual events here to stay?
8/12/2021
While in-person events will likely still continue post-pandemic, it's clear the world of virtual events is just getting started.
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Kristin Pohlig Joins Falls & Co. Communications Group as Account Executive
8/2/2021
Kristin joins the communications group as an account executive, bringing a variety of marketing and public relations experience.
Falls & Co. Adds Marcel Glenn to Enhance Production Capabilities
7/27/2021
Falls & Co. Adds Marcel Glenn to Enhance Production Capabilities.
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5 Ways the NCAA's NIL Rules Will Impact Social Media Influencer Programs
7/19/2021
The ability for brands to transform these moments into business results by leveraging moments to drive business results requires both agility and discretion. The following is a look at five reverberations the move will have on marketers.
Don't Let Crowdsourced Editing Butcher Brand Voice
7/8/2021
Transforming crowdsourced editing from destroyer to enhancer of brand voice requires more than a strategy document and a box of blue pens.
Falls & Co. Named a Top Workplace by The Plain Dealer for 2021
6/28/2021
Falls & Co., a full-service marketing, communications, advertising and digital firm, has been named a 2021 Top Workplace in The Plain Dealer Top Workplaces. Falls & Co. has grown to almost 90 professionals in a relatively short period of time, adding strength to all internal groups – integrated, digital, creative, advertising and communications.
Our History
6/15/2021
Our firm began as a partnership between a Cleveland based advertising agency and a Detroit public relations firm in 1989, both owned by Ross Roy Advertising from Detroit.
Hybrid is happening: How does it change teamwork, again?
5/26/2021
For a little more than a year, a large portion of office workers have been on equal ground. Individuals have been working from home on behalf of their respective organizations. Just when we finally seem to have figured out how to best work remotely, we’re now facing another shift in the office workplace dynamic. Hybrid work.
Tom Tennant Joins Falls as Senior Content Strategist
3/29/2021
Falls welcomes Tom Tennant as Senior Content Strategist.
What's an acceptable timeframe to address a company issue?
3/22/2021
I begin and end most days with the disorienting feeling that my head has been spun around like a tetherball. A Pepsi commercial
Hannah Wineland Brings Wealth of SEO Expertise to Falls
3/20/2021
Hannah joins Falls as Director of Search Engine Optimization (SEO) after several years of owning and operating a boutique digital marketing firm specializing in search engine optimization.
Abby Keefe Joins Falls as Assistant Account Executive
3/9/2021
Falls is pleased to welcome Abby Keefe as an Assistant Account Executive on our communications team. A recent graduate of Baldwin Wallace University with a degree in Public Relations, Abby brings internship experience from two PR agencies, Sweeney and Fahlgren Mortine, and the public relations department of The Walt Disney Company.
Falls Expands Communications Team with the Addition of Tara Byrne
3/9/2021
Tara Byrne joins the Falls communications team as an Assistant Account Executive. A recent graduate of John Carroll University, Tara brings a wealth of public relations experience through internships in the public relations and integrated marketing communications office at JCU and working for four years in the sports information department on campus.
Sam Hudock Joins Falls Design Team as a Visual Communications Developer
2/11/2021
Falls is pleased to welcome Sam Hudock as a Visual Communications Developer. Sam brings a wealth of design skills to the team from his recent role of studio designer at Cramer-Krasselt in Chicago, as well as a wide variety of other freelance and internship experiences.
Falls Increases Design Staff with Kathleen Morris as Visual Communications Developer
1/27/2021
Kathleen “Kat” joins Falls from the Creative Department of American Greetings, where she spent the last two years working on a variety of projects, including redesigning dated cards of the 90s, to developing cost-effective solutions for overly complex designs.
How do I make news if I have nothing new to say?
1/24/2021
Some companies seem to generate news more naturally than others. If you’re Apple releasing the next iteration of the iPhone, you’re going to get tons of press.
Falls Earns 13 PRSA Cleveland Rocks Awards in Annual Competition
1/14/2021
Falls was honored once again at the 18th annual PRSA Cleveland Rocks Awards, a competition that recognizes the area’s best in marketing and public relations. During the ceremony – hosted virtually on January 12 from the Rock & Roll Hall of Fame – Sirius XM’s Classic Rock and Classic Rewind talent announced the award winners, with Falls proudly earning awards for 13 different clients in 12 different award categories.
Jason Fotter Brings Two Decades of Agency Experience as New Associate Creative Director
1/12/2021
Falls is pleased to welcome Jason Fotter as Associate Creative Director.
Falls Expands and Renovates Headquarters in Downtown Cleveland
12/14/2020
Falls is excited to extend our lease and add 9,600 square feet of office space to our headquarter office in the Terminal Tower in Downtown Cleveland. After merging our two companies – Falls Communications and Falls Digital – and acquiring Wyse Advertising, the firm is adding the additional space to accommodate growth. This will provide us with more than 31,000 square feet to house our 85 professionals. The offices will have six conference rooms, four kitchens and a full photography and editing studio.
How do I get the most out of my agency relationship?
12/8/2020
It may sound cliché, but to get the most out of your agency relationship, treat your agency like a partner. Don’t hold them at a distance or withhold critical information from them. If you’re not candid with them, if you can’t risk and learn together, you’re not going to leverage the full scope of what an agency can do for you. The agency won’t know enough to bring you breakthrough ideas, or they’ll be too nervous to share, if they fear getting their hands slapped for going outside the box.
How Can I Avoid Saying the Wrong Thing on Social Media?
11/17/2020
In the seemingly never-ending quest to make a splash on social media, companies occasionally create some cringe-worthy posts that damage their brand and offend the people they’re trying to connect with.
Falls Named to Forbes America's Best PR Agencies for 2021
10/30/2020
Falls is proud to be named to the Forbes list of America’s Best PR Agencies 2021. This prestigious award is presented by Forbes and Statista Inc., the world-leading statistics portal and industry ranking provider.
I was asked to do a media interview. How can I prepare?
7/30/2020
First of all, congratulations! If you were approached about an interview, it means you have something interesting and newsworthy to share. Media interviews can cause a lot of anxiety – knowing your words will be out there, broadcast, printed or posted online for the world to see. But you can overcome interview angst with a fair amount of preparation.
What’s the best way to pin down subject matter experts for information?
7/16/2020
I know time is a valuable commodity for everyone these days, but gaining assistance from subject matter experts starts by building a relationship. Grab coffee or have lunch, if time permits, and casually pick their brains about what’s happening in their world.