For nearly 25 years, Falls & Co. has proudly supported The Salvation Army’s annual holiday toy drive as a corporate sponsor. Over the years, our team has gathered thousands of toys for Cleveland families who may otherwise have nothing to give their children on Christmas morning.
This time of year, media are looking for stories that evoke holiday themes and feelings. But competition is stiff. So how do you earn holiday media coverage and stay on your favorite editors’, producers’ and reporters’ ‘nice’ lists? We have some advice.
How can PR support SEO strategy? The answer – PR backlinks. By incorporating backlinks into press outreach, PR pros can help secure backlinks within media placements. Learn how this can be a big win for you.
Companies launch new ideas all the time without proper market research, resulting in sunk costs that otherwise could have been applied to better prospects. Annie Morino, manager of Market Research at Falls & Co., explains why as well as how to conduct research that will set your new idea up for success.
What makes for an interesting and effective marketing video? And how do you produce one of those? We're revealing some tips to help.
Falls & Co. announces Tom Bernot as its new President and Chief Operating Officer. Founder of the agency, Rob Falls, will become Chairman and will retain his role of Chief Executive Officer.
Some companies are naturally newsworthy; others need to be more creative to solicit press coverage. Learn how you can make your company newsworthy with these 10 tips.
Chanté Jones joins Falls & Co as an Associate Vice President, Communications.
What's our point? When you focus on three things you do really well, you increase your chances of success that much more. Learn how.
Here are five mistakes you should avoid in writing a press release.
Social media influencers amplify reach and drive revenue for their clients. Learn why and how you should work with influencers to round out your marketing strategy.
Creativity can be terrifying and hard, yet so worth the effort. Our creative director shares some of the life lessons he's learned along the way about creativity and its mysterious process.
Two years after the COVID pandemic started, employees still expect – and welcome – a high level of communication. You’ve got their attention. Now, don’t lose that momentum.
Justine DeJesus joins Falls & Co. as a Social Media Specialist
Brand architecture is the second-most important element of branding (behind only brand positioning) because it’s ideally suited for growth-oriented objectives. Learn the three frameworks and what they can do for you.
The secret to a rewarding, long-lasting agency-client relationship is not so different than other relationships in your life. In fact, it’s surprisingly simple. Here are 10 tips to help guide you.
During Covid, we’ve worked with companies on attracting qualified workers. It’s been challenging; we’ve learned a lot and have had a great deal of success. Here are 7 tips.
While there’s no handbook on how to safeguard your organization from whistleblowing, these four areas of dissonance can serve as a guide to assess and address the risks within your organization.
As the employee-employer power shift continues, your organization’s success relies on building authentic, caring relationships with your employees. Workers want to feel that you genuinely care about them. Learn how.
Google Analytics’ Universal Analytics platform is going away next year and upgrading to GA4. Is your website data ready? The Falls & Co. Google Tag Manager guru shares a web developer’s perspective on this software update and outlines steps you need to take now to ensure your website tracking remains intact.
Want to know how blogging helps SEO? Let's find out.
Everyone needs a few secret weapons in their back pocket to keep work rolling and avoid roadblocks when the unexpected arises. Here are a few free tricks and tools to help when files, fonts and designs need a quick solution.
The foundation of every great brand is great messaging. Learn how to create a core messaging framework.
Amanda Adey joins the Falls & Co. Integrated, Strategy and Technology Team as Director, Social Media, bringing more than 12 years of blended social media and public relations experience.
Successful strategy gives equal weight to managing internal dynamics. Now we turn our attention to the external considerations brands must consider.
Successful branding strategy – which typically focuses on defining your brand relative to the competition – must give equal weight to managing internal dynamics.
For college seniors, it’s been 16 years or more of schooling, classes, assignments and tests, all leading up to this one moment – graduation. But what now? Here’s one young professional’s tips for post-grad preparation.
Is traditional television advertising still a relevant option when developing a media plan, especially when digital and social media reign supreme? Learn more.
With earned media, the stakes are high and competition is fierce. These tips will help improve your media relations and ability to land media coverage.
Objectivity in business is crucial to success. A data-driven decision-making culture allows you to maintain objectivity through measurement and performance tracking, can help you gain competitive advantage, and can even help position and plan strategically for the future.