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Navigating the NAHB International Builders' Show: Tips for Building the Best Trade Show Marketing Strategy

2/26/2024

If you want to reap the rewards of exhibiting at a trade show – increased visibility and brand exposure, lead generation and networking, successful product launches, enhanced industry authoring, and more – you need a strategy that will ensure your time and investment is worthwhile. Read more to learn how.

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Groundhog Day: Special Super Bowl Ad Edition

2/12/2024

Lane Strauss, senior vice president/creative director, offers his insights and observations on key trends for Super Bowl ads 2024, as well as his opinions on the best ... and the worst of the night.

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How to Design a Website that Converts Visitors into Quality Leads

1/2/2024

How do you design a lead-generation machine that addresses your customer's pain points, offers solutions, and provides a great user experience? Let’s find out.

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New Video Series ‘ctrl/shift’ Helps Business Leaders Address Uncertainty in Organizations

12/15/2023

Falls & Co. has launched “ctrl/shift,” a new video series that invites industry experts to discuss how global events are affecting an organization’s people, culture, and reputation – and what to do to ensure safety and success for both employees and the business.

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6 Reigning Reasons Content Operations Matters to Your Organization

12/7/2023

Learn about content operations' key components, benefits, implementation and why your organization and projects shouldn't live without it.

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Jumping on the Brandwagon

11/27/2023

If you work at a place straight out of The Harvard Business Review, put this post down and get back to work. You’ve got best practices to follow! If you’re like the rest of us, read on to learn more about being market-centric without feeling you have to react whether it makes business sense or not. You have business needs, and we have business tools.

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High Home Prices, Mortgage Rates and Inflation Don’t Dampen American Dream of Owning a Home Among Millennials

11/10/2023

Despite the daunting financial challenges – including the simple monthly costs of owning a home - 89.5% of millennials still consider homeownership an integral part of their American dream.

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Widespread Concern Over Recent World Events Highlights Importance of Crisis Communication Plans

10/19/2023

At home and abroad, the world is on edge. That tension fuels passion that urges people to speak out, whether through peaceful protest, social media debate, heated arguments and so on. When emotions run high, conversations around the water cooler could quickly escalate. How prepared are you if that happens? Discover what constitutes a crisis and how you can create a culture of neutrality.

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Your Public Relations Strategy Questions Answered

6/28/2023

Public relations is essential for almost every organization, but with the field constantly evolving, where do you start? How do you develop a communications and public relations strategy that will achieve your objectives? This public relations guide will tell you everything you need to know.

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How to Best Work with an Agency

6/21/2023

What’s the secret to a great agency relationship? It may sound cliché, but treat your public relations agency like a partner. The best way to start building that partnership? Continue reading.

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Set Goals to Measure a PR Program

6/21/2023

The best way to set goals is to think about the ways in which a strategy will be measured. Goals should be measurable and achievable. We'll show you how.

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How to Get Media Attention for Your Business by Leveraging Existing Coverage

6/21/2023

Wondering how to get press coverage for your story, but aren't sure if leveraging other media coverage is a good idea? Don't worry, we'll walk you through it.

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How to Nail the All-Important Elevator Pitch

6/20/2023

The proverbial elevator pitch. Everybody talks about it. And every savvy marketing-oriented company knows it needs one. But how many people or companies actually get it right? Here’s a breakdown of what it is, where it comes from, and how to write one.

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Is Corporate Storytelling More Art or Science?

6/20/2023

If you want to tell a good corporate story and capture the media or investors’ interest, you must know which elements go into crafting that story. How do you do it? Let’s take a look to determine what elements your story should contain.

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How to Get Media Coverage at Trade Shows, Conferences

6/20/2023

How do you stand out from your competition and get press coverage at a conference? And how do you successfully fill up your client’s trade-show schedule? We'll give you some tips for your toolbox.

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How to Make News if There's Nothing New to Say

6/19/2023

Making headlines when you have nothing new to say is tough, tough, tough. But we didn't say it's impossible. Learn how.

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Corporate Crisis Management Demands Quick Response. First, Take a Breath

6/19/2023

There’s a benefit to taking a short breath to apply some critical thought to how you’re about to handle a crisis situation and what you’re planning to communicate about it. So, what should you consider during that breath? Read on.

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Tips to Prepare for a Media Interview

6/19/2023

Media interviews can cause a lot of anxiety – knowing your words will be out there, broadcast, printed or posted online for the world to see. But you can overcome interview angst with a fair amount of preparation. Here's how.

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Should We be Excited or Scared by Artificial Intelligence? Yes.

6/5/2023

There’s so much uncertainty surrounding artificial intelligence, but one thing is for sure. It’s here. It’s already beginning to disrupt the status quo. And no one can accurately predict where it might lead us. Should we be excited or scared? Yes, but let's take a deeper look.

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Falls & Co. Teams Up with The Salvation Army to Spread Joy During the Holidays

11/28/2022

For nearly 25 years, Falls & Co. has proudly supported The Salvation Army’s annual holiday toy drive as a corporate sponsor. Over the years, our team has gathered thousands of toys for Cleveland families who may otherwise have nothing to give their children on Christmas morning.

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Merry Pitchmas: Move Your Holiday Media Pitches to the Top of the 'Nice' List

11/14/2022

This time of year, media are looking for stories that evoke holiday themes and feelings. But competition is stiff. So how do you earn holiday media coverage and stay on your favorite editors’, producers’ and reporters’ ‘nice’ lists? We have some advice.

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Backlinks: Where SEO Strategy & PR Meet

10/31/2022

How can PR support SEO strategy? The answer – PR backlinks. By incorporating backlinks into press outreach, PR pros can help secure backlinks within media placements. Learn how this can be a big win for you.

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How to Tell if Your Baby is Ugly: Why Market Research is Important

10/17/2022

Companies launch new ideas all the time without proper market research, resulting in sunk costs that otherwise could have been applied to better prospects. Annie Morino, manager of Market Research at Falls & Co., explains why as well as how to conduct research that will set your new idea up for success.

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How to Make an Interesting, Effective Marketing Video

10/3/2022

What makes for an interesting and effective marketing video? And how do you produce one of those? We're revealing some tips to help.

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Tom Bernot Named President & COO of Falls & Co.

9/26/2022

Falls & Co. announces Tom Bernot as its new President and Chief Operating Officer. Founder of the agency, Rob Falls, will become Chairman and will retain his role of Chief Executive Officer.

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10 Media Relations Must-Dos if You Want Good Press for Your Company

9/12/2022

Some companies are naturally newsworthy; others need to be more creative to solicit press coverage. Learn how you can make your company newsworthy with these 10 tips.

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Falls & Co. Announces the Addition of Chante Jones as Associate Vice President, Communications

9/1/2022

Chanté Jones joins Falls & Co as an Associate Vice President, Communications.

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What’s Your Point? Pick Your Top 3, Do Them Well

8/29/2022

What's our point? When you focus on three things you do really well, you increase your chances of success that much more. Learn how.

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5 Common Press Release Mistakes — And How to Fix Them

7/25/2022

Here are five mistakes you should avoid in writing a press release.

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Working with Influencers, Content Creators as an Effective Part of Your Marketing Strategy

7/18/2022

Social media influencers amplify reach and drive revenue for their clients. Learn why and how you should work with influencers to round out your marketing strategy.

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Creativity is a Life Lesson: Words of Truth for Aspiring Creative Directors

7/11/2022

Creativity can be terrifying and hard, yet so worth the effort. Our creative director shares some of the life lessons he's learned along the way about creativity and its mysterious process.

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COVID Accelerated Employee Communications Momentum — Don’t Slow Down Now

7/5/2022

Two years after the COVID pandemic started, employees still expect – and welcome – a high level of communication. You’ve got their attention. Now, don’t lose that momentum.

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Falls & Co. Adds Justine DeJesus as Social Media Specialist

6/29/2022

Justine DeJesus joins Falls & Co. as a Social Media Specialist

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3 Brand Architecture Frameworks to Create Future Growth

6/20/2022

Brand architecture is the second-most important element of branding (behind only brand positioning) because it’s ideally suited for growth-oriented objectives. Learn the three frameworks and what they can do for you.

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10 Tips to Help You Build a Stronger, Longer Client-Agency Relationship

6/6/2022

The secret to a rewarding, long-lasting agency-client relationship is not so different than other relationships in your life. In fact, it’s surprisingly simple. Here are 10 tips to help guide you.

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Job Recruitment in the Age of Covid

5/31/2022

During Covid, we’ve worked with companies on attracting qualified workers. It’s been challenging; we’ve learned a lot and have had a great deal of success. Here are 7 tips.

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If the Whistle Blows, Will You be Ready?

5/23/2022

While there’s no handbook on how to safeguard your organization from whistleblowing, these four areas of dissonance can serve as a guide to assess and address the risks within your organization.

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How to Improve Employee Wellbeing

5/16/2022

As the employee-employer power shift continues, your organization’s success relies on building authentic, caring relationships with your employees. Workers want to feel that you genuinely care about them. Learn how.

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How to Enjoy the Sunset of Google’s Universal Analytics and Upgrade to GA4

5/9/2022

Google Analytics’ Universal Analytics platform is going away next year and upgrading to GA4. Is your website data ready? The Falls & Co. Google Tag Manager guru shares a web developer’s perspective on this software update and outlines steps you need to take now to ensure your website tracking remains intact.

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Does Blogging Help SEO? You Bet It Does

5/2/2022

Want to know how blogging helps SEO? Let's find out.

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