Public relations is essential for almost every organization, but with the field constantly evolving, where do you start? How do you develop a communications and public relations strategy that will achieve your objectives? This public relations guide will tell you everything you need to know.
Wondering how to get press coverage for your story, but aren't sure if leveraging other media coverage is a good idea? Don't worry, we'll walk you through it.
The proverbial elevator pitch. Everybody talks about it. And every savvy marketing-oriented company knows it needs one. But how many people or companies actually get it right? Here’s a breakdown of what it is, where it comes from, and how to write one.
If you want to tell a good corporate story and capture the media or investors’ interest, you must know which elements go into crafting that story. How do you do it? Let’s take a look to determine what elements your story should contain.
How do you stand out from your competition and get press coverage at a conference? And how do you successfully fill up your client’s trade-show schedule? We'll give you some tips for your toolbox.
There’s a benefit to taking a short breath to apply some critical thought to how you’re about to handle a crisis situation and what you’re planning to communicate about it. So, what should you consider during that breath? Read on.
There’s so much uncertainty surrounding artificial intelligence, but one thing is for sure. It’s here. It’s already beginning to disrupt the status quo. And no one can accurately predict where it might lead us. Should we be excited or scared? Yes, but let's take a deeper look.
For nearly 25 years, Falls & Co. has proudly supported The Salvation Army’s annual holiday toy drive as a corporate sponsor. Over the years, our team has gathered thousands of toys for Cleveland families who may otherwise have nothing to give their children on Christmas morning.
This time of year, media are looking for stories that evoke holiday themes and feelings. But competition is stiff. So how do you earn holiday media coverage and stay on your favorite editors’, producers’ and reporters’ ‘nice’ lists? We have some advice.
Companies launch new ideas all the time without proper market research, resulting in sunk costs that otherwise could have been applied to better prospects. Annie Morino, manager of Market Research at Falls & Co., explains why as well as how to conduct research that will set your new idea up for success.
What makes for an interesting and effective marketing video? And how do you produce one of those? We're revealing some tips to help.
Some companies are naturally newsworthy; others need to be more creative to solicit press coverage. Learn how you can make your company newsworthy with these 10 tips.
Chanté Jones joins Falls & Co as an Associate Vice President, Communications.
Here are five mistakes you should avoid in writing a press release.
Social media influencers amplify reach and drive revenue for their clients. Learn why and how you should work with influencers to round out your marketing strategy.
Creativity can be terrifying and hard, yet so worth the effort. Our creative director shares some of the life lessons he's learned along the way about creativity and its mysterious process.
Two years after the COVID pandemic started, employees still expect – and welcome – a high level of communication. You’ve got their attention. Now, don’t lose that momentum.
Justine DeJesus joins Falls & Co. as a Social Media Specialist
Brand architecture is the second-most important element of branding (behind only brand positioning) because it’s ideally suited for growth-oriented objectives. Learn the three frameworks and what they can do for you.
The secret to a rewarding, long-lasting agency-client relationship is not so different than other relationships in your life. In fact, it’s surprisingly simple. Here are 10 tips to help guide you.
Google Analytics’ Universal Analytics platform is going away next year and upgrading to GA4. Is your website data ready? The Falls & Co. Google Tag Manager guru shares a web developer’s perspective on this software update and outlines steps you need to take now to ensure your website tracking remains intact.
The foundation of every great brand is great messaging. Learn how to create a core messaging framework.
Successful strategy gives equal weight to managing internal dynamics. Now we turn our attention to the external considerations brands must consider.
Successful branding strategy – which typically focuses on defining your brand relative to the competition – must give equal weight to managing internal dynamics.
For college seniors, it’s been 16 years or more of schooling, classes, assignments and tests, all leading up to this one moment – graduation. But what now? Here’s one young professional’s tips for post-grad preparation.
Is traditional television advertising still a relevant option when developing a media plan, especially when digital and social media reign supreme? Learn more.
Objectivity in business is crucial to success. A data-driven decision-making culture allows you to maintain objectivity through measurement and performance tracking, can help you gain competitive advantage, and can even help position and plan strategically for the future.
Falls & Co. has worked diligently to nurture an environment for women to thrive together. Here are some of our stories.
Learn why an employee engagement plan is an essential element of a brand social media strategy.
Falls & Co. worked closely with McDonald Hopkins’ marketing team to migrate as much of the content from the company’s previous CMS into Kentico.
While the media landscape continues to change, it’s important for media planners to understand the newest trends and adapt. But don’t forget that the more things change, the more they stay the same.
Annie Morino joins Falls & Co. as Manager of Market Research.
Introducing Google, your target audience’s most trusted friend. Learn why we recommend considering Google as more than a search engine when developing marketing personas.
Falls & Co. welcomes Kiersten Becht who joins the communications team as an Assistant Account Executive.
To help employers better understand COVID’s continued impact on workers and their mindsets, Falls & Co.’s Employer Brand/Employee Experience practice group recently surveyed hundreds of full-time, white-collar workers across the U.S. Based on the results, here’s a look at what’s happening and what the future may hold for the workplace.
J.B. Davis joins Falls & Co. as Director of Brand Strategy.