Falls & Co. Builds Home Improvement Brands

We know our way around the home. From roofing, cladding, windows, faucets, flooring, fencing painting and more, we know how to help companies fight through the “sea of sameness” in the building products market to reach builders, distributors, contractors and end users. 

Approach & Perspective

With more than 25 years helping building material companies grow, we don’t take our clients or their competition at face value. We dig deeper in to understand the client’s culture, product offerings and sales channel, while carefully analyzing the competition and market trends. We vet all perspectives, from influencers and installers to the customer. By getting the full picture, we can take advantage of unseen opportunities. As a full-service Home & Building marketing firm, Falls & Co. can help position your business for success and support your sales goals.

Trends Impacting the Industry

Labor Shortage

Finding good help isn’t easy. Finding skilled labor is even harder. During the past decade, there has been a shortage of skilled carpenters, drywallers, brick masons and plumbers. Companies that make their products easier to install, or offer trade assistance, have a competitive advantage in a very cluttered market.

Building Materials Shortage

The ability to secure building materials has become a major challenge.  Lumber prices are rising rapidly. Despite government attempts to combat higher costs through tariff relief, increasing demand from home builders and remodelers and pandemic-related materials shortages have kept costs higher. Companies that maintain a strong inventory are reaping the rewards of immediate sales opportunities.


Homeowners don’t want to constantly work on their homes, which has created many opportunities in the building products market. For instance, the gutter-guard industry has turned into a billion-dollar category and has prevented hundreds, if not thousands, of ladder accidents. Composite siding, decking and fencing has reduced the need for seasonal exterior painting or staining. Even today’s metal roofs look great and are virtually maintenance free for nearly a lifetime.

Brands that Stand for Something

Younger generations prefer brands that stand for something, 61% according to research by Kantar Consulting. This preference increases drastically when a company has a tangible positive impact. More than half of Generation Z say companies that are socially conscious influence their purchasing decision. Companies that stand for something make it easy for customers to support them. 

Insights & News

Falls named to Forbes America's Best PR Agencies for 2021

Falls is proud to be named to the Forbes list of America’s Best PR Agencies 2021. This prestigious award is presented by Forbes and Statista Inc., the world-leading statistics portal and industry ranking provider.

Read More

How do I get the most out of my agency relationship?

It may sound cliché, but to get the most out of your agency relationship, treat your agency like a partner. Don’t hold them at a distance or withhold critical information from them.

Read more

Falls earns 13 PRSA Cleveland Rocks Awards in annual competition

Falls was honored once again at the 18th annual PRSA Cleveland Rocks Awards, a competition that recognizes the area’s best in marketing and public relations. 

Read more

Falls expands, renovates headquarters in downtown Cleveland

Falls is excited to extend our lease and add 9,600 square feet of office space to our headquarter office in the Terminal Tower in Downtown Cleveland. After merging our two companies – Falls Communications and Falls Digital – and acquiring Wyse Advertising, the firm is adding the additional space to accommodate growth. 

Read more