Standing out in a crowded marketplace.

Situation

Kichler, a leader in innovative lighting, transforms the home and workspace by developing
 fixtures that perform efficiently, install intuitively and deliver an overall lighting
effect that combines style with purpose. The extensive portfolio includes more than
3,000 on-trend products – lighting, landscape and ceiling fans.

Kichler sought to increase brand awareness, recognition and preference in three key
markets: consumers (Millennials, Gen X and Baby Boomers), electrical distributors and
professional installers.

SOLUTIONS

• Created a comprehensive media relations strategy that targeted key audiences
through print, online and broadcast outlets
• Developed content and press materials that attracted and educated media representatives
and end users on the breadth of product offerings
• Secured high-profile print and online consumer publications, product integration
in broadcast opportunities, and company and product announcements in specialized trade publications