Powering Stories for Growth with PR that Keeps the MOEN Brand at No. 1
INSIGHT
Falls & Co. executed a comprehensive PR plan to introduce the new Smart Faucet with Motion Control to the public, solidifying Moen’s position as a leader in delivering exceptional water experiences with style and hygiene-conscious benefits.
strategy
The communications strategy consisted of starting robust media relations, participating in renowned trade shows like CES and KBIS, securing awards, sponsorships and thought leadership initiatives that contributed to the resounding success achieved during launch.
RESULT
4,050,667,288 impressions
During a three-month introduction time period.
Campaign Elements
- Brand Strategy
- National Earned Media
- Media Relations
- Trade Show Presentation
Falls & Co. strategically targeted consumers, industry professionals and local and national media, capitalizing on the growing demand for innovative tech products that elevate homes.
PR REACH
- TODAY
- NBC Nightly News
- MSN
- The Wall Street Journal
- USA Today
- New York Times
- Yahoo! Life
- Reviewed
- CNET
- Tech Hive
- WIRED
- Gizmodo
- The Verge
- Review Geek
- INSIDER
