Swensons: Re-establishing Roots & Expanding Reach.

Swensons, an iconic hamburger chain, needed to reconnect with its loyal fan base while strengthening its presence in newer markets. Falls & Co. developed a new tagline, graphic identity and creative assets to modernize the brand while preserving their nostalgic charm. The integrated campaign from Falls & Co. focused on earned and organic media in Akron and Cleveland, supported by paid social and out-of-home media in Columbus.

The campaign from Falls & Co. generated more than 1.09 billion media impressions on network TV and radio, and 5+ million social media impressions helping Swensons reinforce its legacy while driving new customer engagement.