Marathon: Fueling Life’s Journeys

Home Work Marathon

Powering Stories for Growth by Creating Emotional Brand Connections.

The Marathon gas station logo featuring a large red "M" above the word "Marathon" in blue on a white background with a blue border.

Falls & Co. helped Marathon build a powerful emotional connection with customers by celebrating the moments that matter most – road trips, life experiences and the journey itself. Through compelling storytelling across TV, radio, digital, mobile, point of purchase and experiential marketing, Falls & Co. reinforced Marathon’s role in fueling life’s adventures.

Falls & Co. also developed high-profile music and sports sponsorships, aligning the brand with passion and performance. This deepened brand affinity and positioned Marathon as more than just a fuel provider, but as a brand that moves people forward.

Campaign Elements
  • National Television
  • Digital Ads
  • Sponsorships
  • Website
  • Loyalty Programs

Digital Ads, Outdoor, POS and Loyalty Program

New Website App Development

Music Sponsorships

Sports Sponsorships

See Our Additional Work: