Powering Stories for Growth by Creating Emotional Brand Connections.
Falls & Co. helped Marathon build a powerful emotional connection with customers by celebrating the moments that matter most – road trips, life experiences and the journey itself. Through compelling storytelling across TV, radio, digital, mobile, point of purchase and experiential marketing, Falls & Co. reinforced Marathon’s role in fueling life’s adventures.
Falls & Co. also developed high-profile music and sports sponsorships, aligning the brand with passion and performance. This deepened brand affinity and positioned Marathon as more than just a fuel provider, but as a brand that moves people forward.
Campaign Elements
- National Television
- Digital Ads
- Sponsorships
- Website
- Loyalty Programs
Digital Ads, Outdoor, POS and Loyalty Program
New Website App Development
Music Sponsorships
Sports Sponsorships
