Powering a Story of Growth by Elevating Brand Awareness, Market Dominance
Vitamix started as a small regional B2B brand, but as the world embraced healthy living, demand skyrocketed. Falls & Co. transformed Vitamix from a niche blender into an aspirational culinary tool, executing PR strategies, thought leadership programs, influencer partnerships and premium product placements in top media outlets and entertainment.
With more than 20 billion annual media impressions and consistent No. 1 media share-of-voice, our work secured Vitamix features on CBS Sunday Morning, Chopped, The Tonight Show, and Hell’s Kitchen, plus multi-page spreads in Vogue and Business Week. The result? A small brand that blended its way to billion-dollar success.
CAMPAIGN ELEMENTS
- PR
- EVENTS
- SOCIAL
- B2B
- INFLUENCER MARKETING
PR & Events
Product Placement
