Powering Stories for Growth Starts at Home in Cleveland, Ohio.
Insight
Falls & Co. was enlisted to help Downtown Cleveland Alliance (DCA), a not-for-profit organization, unlock the full potential of the city’s center —grow its population, attract and retain businesses, support talent recruitment, and help shape a vibrant, recognizable brand for Downtown Cleveland.
strategy
Falls & Co. created compelling content and creative assets that engaged site selectors, business leaders and potential residents. Through strategic content and communications counsel, Falls & Co. media relations campaigns focused on talent attraction and retention, mobility and accessibility, diversity of residential options, lifestyle amenities and business development —positioning Cleveland as a premier destination.
results
Grew downtown residential population by 70% during a 10-year span.
Established downtown Cleveland as Ohio’s largest central business district with 104,ooo employees at a diverse set of industries.
CAMPAIGN ELEMENTS
- Communication Strategy
- Thought Leadership
- Media relations campaigns
- Vibrant City Events
- Content Development
- Infographics
- Collateral
Compelling
City Facts
Collateral
City Maps &
Wayfinding
Resources
Diversity and
Talent Exposure
Media
Coverage
