Shurtape^® Brand Revitalization Begins with the Emotions of Pride

When asked to help elevate the brand awareness of Shurtape^®, Falls & Co. deployed their strategic planning team. Efforts revealed the importance of how product performance of improving users craftsmanship was most important.

Falls & Co. revitalized and elevated the Shurtape^® brand by emphasizing the importance of craftsmanship and developing a new communications theme of being “True to your Work.” This messaging was designed to resonate with target audiences who valued their craftsmanship over product functionality.