Falls & Co. Helps Tivoli Expand into New Markets—Generating Real Sales Growth.

Insight

Although Tivoli was known for award-winning linear LED products, sales were diminishing. Tivoli needed to reach new audiences in order to boost sales. Falls & Co. has extensive knowledge of the lighting market, and this understanding allowed Falls & Co. to create new opportunities for Tivoli within the architectural entertainment space.

Strategy

Leverage knowledge and relationships within a niche market space to help generate sales quickly for Tivoli while helping them expand into an entirely new market.

Falls & Co. planned and launched an integrated campaign combining earned and owned media, strategic ad placements and storytelling focused on Tivoli’s standout projects and capabilities. These areas included Resorts World and Golden Nugget in Las Vegas, and the Marriott Marquis in Times Square, as well as trendsetting restaurants across the country.

Result

Instagram:
233% increased impressions
265% rise in engagements
215% boost in reach
18% overall engagement

Facebook:
9.79% engagement rate
66% increase in post reach

LinkedIn :
64% increased impressions
176% jump in reactions
77.5% boost in reach