Growth Can Happen When You Flip the Switch to Help Control Market Perceptions.
Insight
Maintaining relationships with design communities is key to influencing high-end buyers—creating the trends that control luxury markets and delivering the products customers seek—thereby delivering a consistent stream of product innovations that align with product demand.
Strategy
Falls & Co. shifted the narrative from product specs to design inspiration and storytelling that focus on Kalco’s award-winning design leadership.
Falls & Co. expanded national media coverage in top-tier outlets like Better Homes & Gardens, Men’s Journal, Town & Country, and Architectural Digest
An integrated media relations strategy emphasizing design trends, use of premium materials, and employing a high level of craftsmanship positioned Kalco as the expert in luxury lighting fixture design.
Result
10–15% growth in social media followers
Falls & Co. helped Kalco designers become viewed as architectural design thought leaders and influencers
Campaign Elements
- Awareness
- Influencer Spokesperson
- Development
- Product Publicity
- Social Media
- Special Event Planning
- Strategic Media Relations
- Trade Show Support
