Powering Stories for Growth Happens with Celebrity Engagement.
When American Greetings launched their personalized celebrity e-card platform, SmashUps, they asked us to help tell their story. We developed the theme, a video campaign and dozens of online display ads to encourage users to download the app.
We partnered with The Rock and Roll Hall of Fame during the Induction Ceremony weekend for a fully integrated campaign.
CAMPAIGN ELEMENTS
- Video
- Rock and Roll Hall of Fame
- Digital Ads
- Giveaways
- Social Media
Event Activation: Rock and Roll
Hall of Fame Induction Ceremony
Banner Ads
Social Media
