A Bold, Immersive Microsite Redefined What Quiet Power Looks and Sounds Like.
Insight
In a booming smoothie and café market, noise was becoming an unexpected villain. Traditional commercial blenders disrupted the customer experience in premium coffeehouses and boutique bars —compromising ambience, conversation, and brand loyalty.
Vitamix had engineered a gamechanger: The Quiet One, a premium on-counter blender with breakthrough sound reduction. But to win market share, Vitamix needed more than tech specs — it needed a bold story and a captivating experience to match the quiet revolution.
Strategy
Design and launch an interactive microsite to serve as the campaign’s digital anchor —engaging baristas, chefs, and decision-makers in a way product sheets never could.
The site fused education and entertainment: Comparisons, sound demos, interactive tools, testimonials, and an immersive game. It became a launchpad not only for The Quiet One, but for Vitamix’s new “Plus Into the Movement” branding campaign.
Result
3.25 million+ media impressions in 4 months
60+ feature placements in major industry publications
8,200 avg. monthly microsite visits
Campaign Elements
- New branding and logo
- A comprehensive product microsite
- Testimonials and chef demos
- Time and labor savings calculator
- The Quiet One beverage recipes
- News and events
- Purchasing information
- An interactive game
- Product specs and information
- Decibel recording comparisons of common sounds
