Powering a Story of Growth by Showcasing CSU’s Urban Advantage.
Cleveland State University isn’t just in Cleveland — it’s part of it. Falls & Co. built a brand narrative that seamlessly connects the university with the city, embracing CSU’s thriving urban campus as a key part of Cleveland’s energy and opportunity. By positioning CSU as an integral force within the city, Falls & Co. reinforced its appeal to students seeking an immersive, real-world educational experience.
The results speak for themselves— Falls & Co. helped CSU experience eight consecutive years of increased applications and a Viking community thousands strong, proving that CSU and Cleveland are better together.
CAMPAIGN ELEMENTS
- Television
- Outdoor
- Website
- Social
- Digital Banners
- Video
Brand TV
Digital Ads
Brand Awareness Video
Mobile Ads
Website Refresh
Collateral
Outdoor
