Large-Scale Growth Endorsements for a Small-Sized Global Leader
Insight
Acclaim Lighting faces steep competition from billion-dollar companies that outspend their marketing efforts by a factor of 100 in North America and Europe.
Their beginnings in concert lighting led them to installing high-profile architectural lighting projects around the world on some of the most renowned facilities, tallest structures and artistic landmarks.
Strategy
Build awareness of Acclaim’s unique abilities to turn lighting concepts into innovative architectural entertainment by creating case studies that showcase Acclaim’s capabilities.
The case studies provide highly credible endorsements in high-profile horizontal and vertical trade media. An integrated social media strategy leveraged Facebook, Instagram, and LinkedIn to deliver impactful content that focused attention on architectural entertainment efforts.
Result
67% surge in Instagram impressions with a 114% increase in likes
108% increase in reach, indicating a highly engaged audience
228% increase in Facebook post reach and a 152% page impression increase
600% increase in page shares within LinkedIn
Campaign Elements
- Brand Awareness
- Case Studies
- Communications Strategy
- Media Relations
- Product Publicity
- Social Media
- Communications Consulting with Internal Resources
Video Product Placements
Social Media
Case Studies
Product Publicity
