Falls & Co. Brings Media to the Table when Launching a New Restaurant Chain Locally.

Insight

Cooper’s Hawk™ Winery and Restaurants has 69 locations nationwide and was expanding to the West Side of Cleveland. Launching a national restaurant chain in new areas requires an understanding of local cultural and culinary preferences, regional values and deep understanding of local media consumption behaviors. Cooper’s Hawk enlisted Falls & Co. to lead community engagement, media outreach and social media efforts aimed at positioning the brand as one of Cleveland’s premier dining destinations.

Strategy

Each launch was anchored by an exclusive VIP event, inviting top local government officials, business leaders, media representatives and influencers to experience the restaurant’s unique concept firsthand. Falls & Co. amplified visibility through robust media relations and social media campaigns.

Curated behind-the-scenes, social content showcased Cooper’s Hawk’s signature experience—from retail offerings and wine tastings to chef interactions and guest moments.

In collaboration with local chambers of commerce, ribbon-cutting ceremonies were executed to generate excitement among internal and external stakeholders, draw media attention and reinforce the brand’s presence in Cleveland’s vibrant culinary landscape.

Result

VIP event reservations reached full capacity

Earned media coverage appeared in top-tier outlets:

• The Plain Dealer
• Cleveland.com
• Crain’s Cleveland Business
• FOX 8’s Kickin’ It with Kenny

421,000 views from one influencer video alone

22,000 engagements, 9,000 shares—resulting 
in more than 700 new 
Instagram followers