Powering a Story of Growth by Repositioning a Legacy Organization for the Future.
The North American Menopause Society needed a rebrand reflecting its expertise, relevance and commitment to health care providers. Falls & Co. led a comprehensive rebranding, including a new name, The Menopause Society, a new tagline, logo, brand positioning and a new website.
Simultaneously, Falls & Co.’s strategic PR and media efforts delivered a record-breaking 14 billion media impressions across top-tier global consumer and professional publications, TV and online platforms—extending the conversation to audiences as far as India.
Membership in the organization surged by 75% in 2024, resulting in a sold-out National Meeting and The Menopause Society strengthened its global influence in women’s health care.
CAMPAIGN ELEMENTS
- Brand Refresh
- Packaging
- Trade ads
- Sell sheets
- Video content
- Collateral
Annual Meeting
