The CES Launch That Sparked Buzz—and Cemented Blue Spark’s Status as a Med-Tech Innovator.
Insight
In an age where even refrigerators are smart, the humble digital thermometer remained untouched by innovation. Blue Spark Technologies saw an opportunity to modernize this staple of health care with TempTraq®, a wearable, wireless patch that continuously monitors body temperature and syncs with a smartphone app.
The challenge? Entering a crowded consumer tech marketplace, introducing an unfamiliar product from an unknown startup still awaiting FDA clearance— and doing it on a shoestring budget.
Strategy
Launch at the Consumer Electronics Show (CES), the Super Bowl of tech. But don’t just show up at CES —own the narrative. Falls & Co. designed a hyper-focused “market ignition” strategy to thrust TempTraq® into the media spotlight before it ever hit shelves:
• Position the device as a symbol of long-overdue innovation in personal health tech.
• Create early buzz with targeted media previews ahead of the CES frenzy.
• Unveil Blue Spark at CES, ensuring direct, one-on-one interactions with top-tier press and influencers.
• Craft a storyline of meaningful disruption —turning a basic tool into a real-time health ally.
Result
CES Editors’ Choice Award
160+ million media impressions and 120 media placements within one month
Blue Spark Technologies hailed by press as a med-tech innovator
Campaign Elements
- Media Strategy
- Trade Show Launch Support
- Media Relations
- Packaging Design
