Rebranding the Image of InterContinental Hotel Restaurant as Table 45.
Insight
InterContinental Cleveland faced a brand identity crossroads. Its five-diamond French restaurant, Classics, no longer resonated with diners. The hotel restaurant overhauled itself to reestablish relevance with hotel guests and locals, transforming from French formality to casual eclectic, with the help of a former top chef who had stepped out of the spotlight.
Strategy
Falls & Co. had to convince diners and media that the new restaurant was a must-visit. We branded Table 45 with a bold vernacular: global cuisine spanning four continents, essentialist décor where food is art, and a chef hailed as the godfather of Cleveland’s culinary scene. We planned a massive grand opening with media, influencers, and local art and culinary elite. We built upon our own media successes.
Result
20+ unique grand opening stories
Esquire Top 20 New Restaurants list
Features in:
Bon Appetit
Food & Wine
Traveler
National Geographic
The Wall Street Journal
and more
Campaign Elements
- Brand strategy & positioning
- Media relations
- Media & messaging training
- Thought leadership
- Event planning
Chef’s Table
