Professional & Financial Services

Let’s face it.  Professional and financial services firms have historically not been known as the savviest marketers. They are typically not the first to embrace leading-edge technology. Many are focused on billable hours, while others rely on old-school networking to build a referral base. In today’s market, however, many of these traditional marketing strategies are no longer working, and firms large and small are struggling to adapt and identify new ways of bringing business through the door.

Approach and Perspective

At Falls & Co. we understand the unique challenges facing today’s professional and financial services firms. We’ve been helping firms and institutions like yours evolve in order to differentiate themselves in a sea of sameness. As a full-service professional and financial services marketing firm, Falls & Co. breaks down barriers and identifies opportunities for growth.

Trends impacting the Industry

Commoditization of services

The trend in commoditization continues to erode the perceived value of many professional and financial services today. Firms and institutions struggle to differentiate who they are and what they are offering. Vanilla marketing approaches have led to a downward pressure on prices, squeezing margins. At Falls & Co., we believe a distinct voice and thought leadership are the keys to breaking through the clutter and establishing a desirable brand.

Lack of customer trust and confidence

A litany of highly publicized scandals has tarnished the professional and financial services industry in recent years. Regardless of an organization’s integrity and high standards, the industry has been pulled down by the unethical actions of a few bad apples. Customers and prospects are skeptical of offerings. They are hesitant to trust the advice of so-called experts. And they have come to expect poor service as the norm. At Falls & Co., we understand this challenge, and we’re overcoming it every day for the professional and financial services client we serve with a powerful arsenal of reputation-building and experience-enhancing tools.

Competitive market for talent acquisition

The competition for top talent is fierce, and the professional and financial services arena is no exception. Workplace culture, internal communications, and highly competitive benefits programs matter more than ever before. Employers need to be sensitive to employee needs and be able to respond with flexible workplace offerings. Falls & Co. has a strong track record of helping firms and institutions with their recruitment and retention initiatives.

A mountain of data

We live in a world that is drowning in data. Historically, however, professional and financial services providers, as a whole, have resisted the use of data technologies to identify growth opportunities and convert prospects into clients. Others struggle to secure their data. The wealth of confidential information housed by professional and financial services firms and institutions makes them likely candidates for data breaches. Falls & Co. has the digital expertise to help clients leverage data for lead generation. And our business reputation management team possesses the necessary experience to help minimize and mitigate brand damage in the case of a data breach or cyber-attack.

Insights & News

Falls named to Forbes America's Best PR Agencies for 2021

Falls is proud to be named to the Forbes list of America’s Best PR Agencies 2021. This prestigious award is presented by Forbes and Statista Inc., the world-leading statistics portal and industry ranking provider.

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How do I get the most out of my agency relationship?

It may sound cliché, but to get the most out of your agency relationship, treat your agency like a partner. Don’t hold them at a distance or withhold critical information from them.

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Falls earns 13 PRSA Cleveland Rocks Awards in annual competition

Falls was honored once again at the 18th annual PRSA Cleveland Rocks Awards, a competition that recognizes the area’s best in marketing and public relations. 

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Falls expands, renovates headquarters in downtown Cleveland

Falls is excited to extend our lease and add 9,600 square feet of office space to our headquarter office in the Terminal Tower in Downtown Cleveland. After merging our two companies – Falls Communications and Falls Digital – and acquiring Wyse Advertising, the firm is adding the additional space to accommodate growth. 

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