Cardinal Commerce, a global leader in authenticated payments and secure online transactions, wanted to leverage digital channels for lead generation and revenue growth. Their challenge was that the IT department and marketing team were very lean and relatively new to the company.
SOLUTIONS
• Leveraged HubSpot’s marketing automation platform to deploy targeted email marketing campaigns that incorporate quality content and mechanisms to drive traffic to landing pages through email, social media and paid search • Redesigned the website to create a better user experience/lead conversation and better reflected the company’s new brand style guide, identity and message direction • Implemented agile development techniques to release a smaller footprint of the initial website with iterative deployments every two weeks • Used Sitecore CMS for the creation of an accessible, mobile-friendly website
