Creating large-scale opportunities for a small-size player

Situation

American Lighting is a leading manufacturer of high-quality and innovative lighting solutions for residential, commercial and specialty projects. It is committed to developing new products by utilizing the latest lighting technologies and designs from its team of highly experienced lighting professionals.  

Strategy

We helped American Lighting break through the clutter with a concerted plan to control its message using an owned, earned and paid program and, strategic content creation.

The American Lighting message is reinforced across social platforms, as well as in editorial and advertising pages in both horizontal and vertical media to position, promote and support the company’s sales efforts and channel, leading to substantial growth.