To help organizations serve communities and make the world a better place.
We recognize this is a bold statement. Yet, it embodies who we truly are, as well as defines the type of clients we have and want. With all the issues facing the world and businesses today, why not strive to simply help companies do the right thing? It’s often said that you’re known by the company you keep. That’s why we want to be affiliated with companies and entities that understand the importance of linking sound business practices and ethics with strategic growth and success.
To get people to listen, care and act.
We are, quite simply, effective storytellers. You have stories to tell. And we use every means available to tell them - externally and internally. We believe effective communications is the most important aspect of any business or organization. We believe there are three distinct levels of communications - informational, persuasive, and inspirational. We work with our clients to develop and implement the approaches and messages to have the greatest impact to get the results they want. Through years of experience, we have become trusted advisors, strategic business and communications experts and creative solutionists.
The spirit of our company is directly connected to the spirit of a man who has been at the helm of the firm for 32 years, Rob Falls. He lives every day with great joy and energy and goes above and beyond to ensure this is more than a job, but the experience of a lifetime. Rob has said, "it is important to celebrate the journey because life is short." This means a continuous celebration of our firm's successes and the recognition of our individual achievements and milestones.
We have chef-prepared omelet days, massage Fridays, soup and salad Wednesdays and over-the-top special events.
At every colleague’s five-year anniversary, they receive a watch of their choice. At their 10-year anniversary, we send them back to their ancestral home land for a vacation. Every subsequent five-year anniversary, it is something different and special. He has always said our people are not lucky to work here but we are honored and humbled by their choice to work here.
|Respect the Dignity of the Individual|
|Be Curious||Be Compassionate|
|Keep Families First||Work as a Team|
|Possess Integrity||Be Authentic|
|Excel at Service||Take Ownership|
Falls & Co. has a generous health care benefits package. The company also has a 401k plan, an employee assistance program, and awards annual bonuses. Its contemporary offices occupy four floors in the downtown, iconic Terminal Tower. The offices are stunning and contemporary. It is set up with the latest technology. We also have six conference rooms, four break rooms and many collaboration areas. In addition, we have access to a sizable gym, a social room with pool tables, table shuffleboard and an outdoor deck area in our building.
We have a strong belief in giving back to the community that has supported us for 32 years. Greater Cleveland has been very good to us. It would be inconceivable for us not to recognized and return what we have received and re-invest in Northeast Ohio. For decades, we have returned 5% to 10% of our annual profits to not-for-profit organizations.
Collectively, we have served on more than 70 boards covering charitable, civic, diversity-focused, professional, faith-based, and health-related organizations. We have donated more than a half-million dollars in pro-bono work. Our people have become trusted advisors to organizations for the betterment of social, racial, and economic equity.
We have also played important roles in the advancement of downtown Cleveland and Northeast Ohio. This includes cultural, governmental, business, and community initiatives to advance the betterment of our communities. We have also sponsored or contributed to more than 80 local community organizations.
We have a Diversity, Equity and Inclusion Committee that helps the firm attract and retain more diverse talented colleagues, create a more inclusive work environment and enhance our relationships with our clients and organizations in our community. We also bring in outside organizations to help educate, instruct and guide our colleagues and leadership to build and enhance a more inclusive workplace. In addition, Falls & Co. employees serve on boards and help organizations with diversity initiatives.
Going international? Have a problem with EU? Unsure how to enter the Asian market? No worries, we’ve got you covered.
At present, Falls & Co. is the longest serving member of the largest partnership of communications, marketing and public relations agencies in the world. Founded in 1970, PROI has grown to encompass 75+ partner agencies with 6,000+ PR professionals across five continents, 50 countries and 100+ cities, serving more than 5,000 clients. Most of these firms are the largest in their respective markets. PROI is closely knit association, where its members know each personally and understand the value and strengths that each firm offers.
Faster. Better. Smarter. Every client needs all three. We work as an extension of your internal teams, integrating across silos, to deliver insight-driven solutions that deliver results. By putting people first, using insights to drive innovation, we accelerate growth.
For nearly 30 years, Jennifer Allanson has worked hand-in-hand with marketing teams at some of the largest companies in the home and building products arena, where her expertise lies, to provide strategic counsel and develop marketing communications programs for their brands.
Jen works tirelessly to provide the best counsel and results for her clients to provide a significant return on their investment, and she will do whatever it takes to make that happen. She effortlessly cultivates relationships, and knows that the best client and media connections go beyond marketing and public relations to become true friendships.
As a mom of three girls, Jen spends most weekends traveling to cheer competitions or volleyball tournaments.
Tom Bernot heads Falls & Co.'s business development group, helping brands navigate their unique and complex business challenges through digital, advertising, marketing and communications strategies. Tom works with the various practice groups within Falls & Co. to generate teams, recommendations and solutions that help transform organizations. His industry experience includes consumer products, education, health care, industrial manufacturing, professional services and more.
Holding diverse positions within organizations throughout his career, Tom has developed a unique perspective that gives him a 360-degree understanding of businesses and how marketing and technology can fit into an organization to create better customer experiences that ultimately drive revenue. He is a thinker and collaborator — strategic in engagement and adept tactically in execution.
Active in the community, Tom holds seats on a number of nonprofit boards, volunteers with multiple organizations, coaches youth sports, and still finds time to tend to his garden.
As head of Falls & Co.'s media planning & buying group, Susanne oversees media strategy, target audience development, media planning research, media buying and media analytics & reporting. She leads a team of channel experts in developing smart, strategic plans that connect with audiences and deliver results for our clients. Susanne ensures that all media plans start with the end goal in mind and are grounded in strategy. She always goes above and beyond for her clients’ needs and continuously looks for ways to extend their media budgets to present them with unexpected, targeted media opportunities.
In the changing media landscape, Susanne is eager to stay ahead of the trends, ask the right questions and develop longstanding relationships with media partners. Susanne is versed in all forms of media and has experience working in various industries including automotive, energy, consumer products, education, health care, retail, building products and more.
Adventure calls Susanne’s name. She’s rappelled the PNC Building in Akron, Ohio, for charity, swam with sharks, snorkeled at night, driven a race car and dog sledded in Canada.
Rob is a proven senior counselor and strategist. He has coupled his creativity with his business acumen to establish and grow a leading and comprehensive marketing agency. His personal experience of 45+ years of agency business, national politics and journalism has made him an accomplished strategic communicator. He has helped B2B and B2C clients solve significant and small problems, plot a course and grow their business. He loves to help clients tell their stories – smartly, effectively and impactfully.
Rob is considered a valued and trusted advisor to many corporate, governmental, and civic leaders. He is known as a strategic thinker, as well as recognized for his creative ideas and approaches in finding solutions to significant problems.
He believes in the individual spirit and strives to help in its development of his team. He is a strong proponent of giving back to the community and worthy causes.
Personally, he is avid fan and appreciator of, pretty much everything. Similar to the great diversity of expertise that agency offers – his personal interests are many, wide and diverse including sports, literature, art, upland hunting, food and wine and historic documents and maps, rock n’ roll, and military history. When asked why so many things– he admits he was never great at anything – but the collective that life offers – gives him great joy.
Maureen Harper is a strategic communications expert who specializes in helping leadership teams navigate complex public affairs issues and developing the right story line that will resonate with their stakeholders. Her specialty industries include education, health care, government & civic organization, nonprofits and professional services.
Maureen views each client relationship uniquely and works to tailor her approach to fit the personality and needs of each client, leading her to become a trusted partner among business leaders and government officials throughout Cleveland and beyond.
A former backpacking guide who has summited peaks of 13,000-plus feet and hiked the Grand Canyon, rim-to-rim, Maureen gets her fix these days by hiking across Northeast Ohio.
Cat Kolodij is a marketing strategist who combines data with storytelling to help companies enter new markets, address new audiences or improve reputations. Her vast experience spans various industries, including automotive, consumer products, education, health care, technology, nonprofits and more.
Cat’s work philosophy stems from an undying belief that there is always a better way. Psychologist by training and creative storyteller by practice, she partners with business leaders to unlock untapped marketing potential. She works with clients by sharing problems, being transparent and straightforward, and blurring the line between agency and client to become a trusted business partner.
In her free time, Cat is a Peloton bike lover and enjoys riding with her virtual squad.
Keith Mabee is a fellow of the National Investor Relations Institute and a nationally known expert in investor relations, corporate governance, crisis management and mergers & acquisition counsel. Keith’s industry experience runs the gamut, including consumer products, nonprofits, professional services, financial services, heavy equipment, agriculture and much more.
Clients consider Keith a confidant as well as a thought — and, subsequently, action — partner. His credible experience allows him to deliver results that are measurable and accountable, while delivering value creation.
A world traveler, Keith has worked in many exciting places throughout his career, including New York City, Germany, Australia, Hawaii, San Francisco, Cleveland and Charlottesville.
Julie is a strategist and thought leader in the areas of organizational effectiveness and communications. She leverages her unique combination of experience to lead the firm’s Culture & Talent Marketing practice group.
A people-driven leader, certified coach and trusted advisor, Julie’s thoughtful approach and emphasis on the human component, and connection, drive her proven track record of designing and aligning people's lifecycle strategies to an overall corporate vision. At the very heart of her work, she loves using her behavioral methodology expertise to build inclusive and enriching employee experiences that ultimately grow companies. An accomplished communicator, she also enjoys helping her clients tell their compelling employer stories in ways that further engage people and advance a company’s brand.
Personally, Julie is as passionate about her animal advocacy work within Northeast Ohio as she is about helping create, and communicate the benefits of, people-centric organizations. When she’s not working with animals in need, you can find her spending time with her own pets, hiking and biking in the great outdoors or traveling.
Todd Morgano is a jack of all trades with core competencies in digital marketing, brand strategy, corporate communications, reputation management, video development and more. In fact, Todd even has loaned his voiceover skills to a number of client videos, adding a personal touch to the process while he heads up our creative group as the senior creative strategist. He has worked on consumer products, education, health care, financial services and many other industries.
Clients lean on him for big ideas, counsel and strategy, and creative process management. Todd generates unique and innovative solutions, and encourages his teams to contribute — and deliver — the best ideas for client needs.
When not working, Todd can be found on his bike, cooking in the kitchen, hiking in the woods, or behind his drum kit.
Lane Strauss is the fearless director of Falls & Co.'s creative group. Throughout his career, Lane has worked on an expansive client roster, including accounts in industries such as automotive, energy, culinary, education, consumer products, industrial manufacturing, nonprofits.
Lane is a determined, unrelenting guy and more than anything, loves the process. “I love watching people get excited about ideas,” he says. “Finding new ways to do things. Nothing is impossible anymore. You just have to be willing to work hard enough to have great ideas. This is an amazing time to be in this business.”
In another life, Lane would’ve been a magazine writer, wearing one of those little hats and smoking a cigar. Over the years, he’s contributed to ESPN The Magazine, MentalFloss and Cleveland Magazine and Athlon Sports. His colleagues say they wish he had a sense of humor.
Julie Telesz is an account management and client task master with an eye for the visual arts. As the head of Falls’ advertising group, Julie ensures that advertising and brand strategy projects are staffed and executed with the best talent for the task at hand. Julie has worked with numerous clients over her career, spanning industries like energy, health care, manufacturing, home and building products, consumer products, higher education and more.
Clients know Julie to be a strategic, tactical and long-term partner. She acts as the client's advocate with open, two-way communication within all teams to provide the best results. As a natural organizer, Julie pairs her client and industry knowledge with the skills of her team to create innovative projects and campaigns.
When not working, Julie loves to travel — specially to her favorite city, Paris.
Wendy Trem is an expert in digital marketing, focusing on user experience and usability with extensive experience managing and selling digital applications. At Falls & Co., Wendy oversees our digital services team, which is comprised of user experience designers, developers, technologists, and producers. She has worked for a variety of client types, ranging from consumer products and health care to industrial manufacturing.
Wendy believes the best ideas are cultivated by viewing the world through the lens of the user, knowing the landscape, continually researching new ideas, listening to others, and sharing bold ideas. Wendy always finds a way to connect with clients on a personal level, creating a level of mutual respect, trust and a lot of fun.
Any colleague knows that Wendy is full of energy. In her spare time, she enjoys staying active by participating in triathlons, spending time with her family, and connecting to things that makes her life feel meaningful.