Helping America’s number one faucet brand stay number one.

Situation

The home improvement category is awash in choice, and consumers are often
overwhelmed when beginning a home renovation project.

Insight

Millennial moms, first-time home buyers and empty nesters are driving most home
renovation decisions. Each rely on trusted media outlets and influencers to find inspiration for their projects and reviews for products they can trust.

Strategy

To expand the number of consumer interactions with the brand and position Moen
as an innovative company that’s improving the experience people have with water
in their homes every day. We frame Moen stories in a way that garners media attention and is highly relevant to consumers.