FrogTape^® Paintover Challenge^®
Room Makeover.

MEDIA RELATIONS / SOCIAL MEDIA

Situation

There are many options of painter’s tape on the market today, and often consumers don’t realize the benefit of using one of high-quality, such as FrogTape…until it’s too late.

Insight

25% of Millennials stated that social media was extremely influential in their choice of home décor styles. The rise of DIY tutorials (and the popularity of DIY-gone-wrong in shows like Nailed It!) provided a perfect environment for Falls and FrogTape to tap into this trend to showcase the impact a quality painter’s tape can have on home projects.

STRATEGY

Tap into DIY and interior design influencers to showcase versatility and performance of FrogTape brand painter’s tape through a room makeover contest.