Energy, Oil & Gas:
We’ve got a powerful story to tell.
From helping to build a midwestern brand into a coast-to-coast powerhouse, to an energy company focused on nuclear and renewables, we’re helping our partners navigate key trends and manage the complex issues they face with strategic thinking and strong storytelling.
If you’re in this space, we should talk. You’ll see we’ve got a lot of energy.
ENERGY HARBOR
No one likes their energy company. So how do you solve the problem of building confidence, trust and reliability in your clean energy provider? We’ll tell you how we did it.
MARATHON
Fueling up at Marathon is about getting ready to experience life. It’s about freedom and the open road. It’s about sharing life moments and building memories. People think gas is a commodity. We solved that.
Approach & Perspective
We’re living through a transformational age characterized by significant shifts in the way the world produces, moves, stores and consumes energy. Changes in demand, in the climate, in government regulations and in public opinion are all pushing the energy industry to lower its carbon footprint. We’re helping companies better understand how these changes are influencing their businesses and take advantage of the opportunities that change introduces. As a full-service energy marketing firm, Falls & Co. can help you develop strategies for growth and become more agile.
Trends Impacting the Industry
Energy consumption declined, but could grow by 20% by 2040
COVID-19 has caused tremendous health and economic hardship across the globe, resulting in a reduced demand for energy. But maybe more importantly, it has caused individuals and businesses to re-examine their daily behaviors in ways that are fundamentally changing how they use energy. Our researchers and strategists are helping energy companies identify these changes and rethink their marketing strategies to deliver new value to customers and prospects in a hyper-competitive market. We can help you, too.
Alternative, low-carbon energy sources continue momentum
The electrification of the automobile industry. The Paris Climate Agreement. The green building movement. The U.S. infrastructure bill. A growing percentage of Americans who are in favor of renewable energy. People, governments and businesses are taking steps to reduce their carbon footprint and transition to energy alternatives that produce fewer greenhouses gases and do less harm to the environment. Energy companies that align with these socioeconomic realities are more likely to thrive going forward, but the road may be rocky. There’s a steep learning curve for businesses that become more agile to shift with the times. And those who do must ensure customers’ perceptions are keeping pace with the ways in which they’re changing. That’s in essence what we do for energy companies. We help them strategize and communicate, especially in times of change, so the people they rely on for success have a clear understanding of the value they provide.
The climate continues to stress resiliency of power supply
Weather patterns are becoming more extreme. Everything from power grids to logistics networks face costly disruptions that will squeeze profitability and divert monies to mitigation or recovery efforts. On top of operational challenges, additional public scrutiny and increased regulation could impact companies affected by climatological hardship. Our battle-tested issues management and crisis counselors help our clients prepare for and mange through adverse incidents that can make or break a company’s reputation.